Google Brings New AI Capabilities To Samsung Galaxy S24 Smartphones

Google Brings New AI Capabilities To Samsung Galaxy S24 Smartphones

Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked event today in San Jose. The advancements showcase the companies’ continued partnership to integrate Google’s AI technology into Samsung devices. Experience Google Gemini On Samsung The new Galaxy S24 line, including the S24, S24 Plus, … Read more

Why RevOps Is Essential For Your B2B Marketing Strategy

Why RevOps Is Essential For Your B2B Marketing Strategy

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of economic uncertainty, the need to prove return on investment (ROI) has led many businesses to adopt RevOps as a cross-organizational strategy. However, its definition and … Read more

Google’s Tips For Moving To A New Website Without SEO Issues

Google's Tips For Moving To A New Website Without SEO Issues

On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating … Read more

Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means

Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means

In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out was the good old Enhanced Campaigns fiasco of 2013, when it essentially took away the ability to bid by device. (Google walked this back two … Read more

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more

Reminder: Google Enforcing New Email Rules Next Month

Reminder: Google Enforcing New Email Rules Next Month

Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to reduce spam and make email more secure. New Standards For Bulk Email Any entity that sends more than 5,000 emails per day to Gmail addresses … Read more

SEO And The Taxonomy Of Topics

SEO And The Taxonomy Of Topics

Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best chance of ranking. A taxonomy is a system for classifying, organizing, and naming things based on shared characteristics. It is used in … Read more

Effective SEO Management Structures For Multilingual And Multinational Websites

Effective SEO Management Structures For Multilingual And Multinational Websites

In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more

Google Explains The Index, Follow Meta Tag

Google Explains The Index, Follow Meta Tag

Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element communicates metadata. Metadata is machine … Read more

Adapting Your Digital Marketing Strategy To Local Events And Seasons

Adapting Your Digital Marketing Strategy To Local Events And Seasons

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness. Two primary means … Read more

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft's New AI Tools Let Anyone Create Retail Media Content

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more

Media Planning: 4 Tips For Planning Your Digital Media Mix

Media Planning: 4 Tips For Planning Your Digital Media Mix

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never … Read more

OpenAI Announces ChatGPT Team For The Workplace

OpenAI Announces ChatGPT Team For The Workplace

OpenAI announced the creation of a new subscription plan called ChatGPT Team, a collaborative workspace for organizations to centralize their ChatGPT related work in a secure environment. In the year after ChatGPT was announced there were fears that AI would eventually replace workers. ChatGPT Team shows a different view of AI in the workplace where … Read more

Brave Launches Mistral-Powered CodeLLM In Search Results

Brave Launches Mistral-Powered CodeLLM In Search Results

Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s search capabilities with the power of large language models (LLMs) to provide relevant code snippets, detailed explanations, and citations for programmers’ search queries. A New Resource For Coding Assistance CodeLLM is designed to assist programmers … Read more

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