How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience. Source link
SEO
Key 2024 Trends To Help You Embrace The Next Era Of SEO
What if you could be in a room with 21 top SEO experts? What might you ask? What could you learn? SEO Trends 2024 is the next best thing. We talked to the most insightful experts we know and asked for their best advice in navigating the year ahead. With the search landscape rapidly evolving … Read more
Key Levers To Steer AI in Performance Max And Boost Results
I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I can: no, that’s not what Google wants. As always, the marketer’s role is evolving, but that role is as important as ever. This also applies … Read more
21 SEO Experts Offer Their Predictions For 2024
Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI – first from ChatGPT and then Bard running to catch up. The Google updates that were unrelenting. And Universal Analytics finally being deprecated and switched off, … Read more
Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule
Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more
Zoom Privilege Escalation Vulnerability Via Improper Authorization
Zoom issued an urgent security advisory about a flaw in the Zoom client that could allow a user to gain higher level privileges and access that they are not authorized for. Zoom Clients And User Roles The Zoom web client is what users use to access a meeting. Improper authorization in a Zoom client is … Read more
How to Build Your Own SEO Chrome Extension With ChatGPT
Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life. Source link
Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation
Google will roll out new features and integrations for Google Analytics 4 (GA4) for first-party data, enhanced conversions, and durable ad performance metrics. Beginning in Q1 2024, Chrome will gradually phase out third-party cookies for a percentage of users, allowing for testing and transition. Third-party cookies, which have been central to cross-site tracking, are being … Read more
PPC Strategies For 2024: Insights From Over 16,000 Businesses
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC … Read more
Google Search & Shopping, Product Variants And A Gap To Bridge
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
WordPress Starter Templates AI – Build A Site In 60 Seconds
Astra Starter Templates by Brainstorm Force, with over one million active installations, announced the integration of the ZipWP AI website builder that enables users to create entire websites, including content and images. With over 280 customizable website templates that helps users quickly create professional-looking websites, it’s one of the most popular templates in the world … Read more
Google Answers If Domain Age Impacts Rankings
Someone on X (formerly Twitter) asked if domain age impacted search rankings. Google’s John Mueller sets the record straight. The person asking the question tweeted: “Does the age of a domain name impact Google search rankings?” SEOs have for a long time noticed that older domain names correlate with top rankings. But correlations are generally … Read more
Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI
In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B. magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce RELEASE a6bbd9affe0c2725c1b7410d66833e24 — Mistral AI (@MistralAI) December 8, 2023 What Is Mixtral-8x7B? Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text. Imagine it … Read more
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews. Screenshot from X, December 2023 This move comes after growing user feedback online, which even includes a one-star Google Review on the … Read more
The Evolution Of Search & SERPs 2024
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel … Read more
How To Secure And Defend Your SEO Budget For Executive Buy-In
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while … Read more
The Best Times To Post On Social Media In 2024
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity … Read more
Google Offers 3 Tips For Checking Technical SEO Issues
Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems. Three Tips For Troubleshooting Technical Issues Google’s three tips for troubleshooting technical issues are: Check if page is indexed or indexable Check if page is duplicate or if another page is the … Read more
