OpenAI Welcomes Back Sam Altman As CEO With New Board

OpenAI Welcomes Back Sam Altman As CEO With New Board

OpenAI has announced that Sam Altman is officially back as CEO. Sam Altman is back as CEO, Mira Murati as CTO and Greg Brockman as President. OpenAI has a new initial board. Messages from @sama and board chair @btaylor https://t.co/sP0kAQIeKg — OpenAI (@OpenAI) November 30, 2023 Sam Altman has returned as CEO, with Mira Murati … Read more

Google Enhances Search With Support For Organization Meta Data

Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge panels and other visual elements on the search results page. This helps users find essential information about organizations they search for. … Read more

Google SGE & Generative Summaries For Search Results Patent

Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search summaries. 🔴 BREAKING: Here’s Google’s patent behind Google’s SGE, their experimental search engine with AI generated results. This patent was filed on March 20th, a … Read more

Perplexity Introduces Online LLMs With Real-Time Information

Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs: the inability to provide up-to-date information and a tendency to hallucinate inaccurate facts. What Are Online LLMs? Perplexity’s online LLMs can tap into the latest … Read more

Navigating 2023’s Changes & Anticipating 2024’s Trends

2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain a competitive advantage in 2024, now’s the time to reflect on the past year, understand its implications, and gear up for the future. Join us … Read more

Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example

Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more

How To Improve Page Speed To Pass Google’s Core Web Vitals Assessment

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to higher conversion rates. But Google also takes website speed into account as part of the Core Web Vitals and uses it as a ranking factor. … Read more

3 AI Video Generator Demos Powered By Stable Video Diffusion

Stability AI announced the release of Stable Video Diffusion, a generative AI video model that can transform static images into video content. As marketers look for innovative ways to create visual content, we offer a sneak peek into the future of video content creation with generative artificial intelligence (AI). What Is Stable Video Diffusion? Stable … Read more

WordPress AMP Plugin Vulnerability Affects Up To 100,000+ Sites

Accelerated Mobile Pages WordPress plugin, with over 100,000 installations, patched a medium severity vulnerability that could allow an attacker to inject malicious scripts to be executed by website visitors. Cross-Site Scripting Via Shortcode A cross-site scripting (XSS) is one of the most frequent kind of vulnerability. In the context of WordPress plugins, XSS vulnerabilities happen … Read more

Google To Curb Microtargeting In Consumer Finance Ads

Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on sensitive categories like race, religion, or sexual orientation. Over the years, Google has continued updating the policy to introduce new limitations. The latest update to … Read more

How To Rank On Google (According To Danny Sullivan At Google)

The SEO industry was founded on a strong community of knowledge sharing between SEO pros; mostly about how to get top ranking on Google. Tapping into this, Google realized that working ‘with’ the SEO industry was to its benefit, and thus a symbiotic relationship developed between Google and those who wanted to leverage its search … Read more

New Microsoft Tool Aims To Help You Maximize Ad Earnings

Microsoft Advertising has announced the launch of Monetize Insights, a new analytics dashboard aimed at helping publishers monitor and optimize their advertising revenue streams more efficiently. The dashboard is now available globally within Microsoft’s supply-side platform, Monetize. Monetize Insights Features Monetize Insights provides publishers with visual graphs and comparison charts for a quick, holistic view … Read more

New AI Framework Powers LinkedIn’s Content Moderation

LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future of content moderation once the technology becomes more available. How LinkedIn Moderates Content Violations LinkedIn has content moderation teams that work on manually reviewing possible … Read more

How To Use Market-Specific Conversion Tracking To Drive International SEO Success

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more

Google Discusses Fixing 404 Errors From Inbound Links

Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not. Reddit Question About Inbound Broken Links Someone asked on Reddit if there’s a way to find broken links for free. This is … Read more

Google Highlights Forums & Profiles With New Structured Data

Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information from web forums. These updates also impact how content from forums and personal profiles appears in search results. Lastly, Google announced new reporting capabilities for … Read more

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