The latest updates to Google Bard expanded the Export to Replit feature to 18 programming languages. In addition, Google Bard now supports extensions like Workspace in Japanese and Korean. In this article, we’ll explore the details of Google Bard’s latest updates and how these new features can be used for SEO. Google Bard: Export To … Read more
Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability). Screenshot from Google, December 2023 What Are Reservation … Read more
Discover the top SEO and content predictions amongst 27 industry experts for the coming year. Source link
Researchers tested multiple ways to optimize a website for AI search and discovered exactly what to do in order to boost visibility. They successfully increased visibility of smaller lower ranked websites by 115%, giving them the ability to outrank larger corporate sites that normally dominated the top of the search results. The researchers, from from … Read more
The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data interpretation, content attribution, and many other external factors. But then I’ve heard many business owners and marketing managers complaining about not seeing results despite publishing … Read more
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more
Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type. Both changes affect how Google interprets information related to users who are posting comments in a forum. It’s additionally of interest because it shows how … Read more
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and … Read more
First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no data cookies. We have to get more creative on how to legally, and ethically, capture customer information. Not sure what first-party data is? Or not … Read more
The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more. Source link
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more
One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough to gain buy-in to test. The main way digital marketers build that data confidence is … Read more
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more
![How to Reach Your First $10k Month as an SEO Freelancer [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/How-to-Reach-Your-First-10k-Month-as-an-SEO.png "How to Reach Your First $10k Month as an SEO")
Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing. Source link
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing, positions Baidu at the cutting edge of technological advancement. In our comprehensive Baidu SEO Ranking Factors Correlation Study*, we analyzed the SERPs for 10,000 Chinese … Read more
In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting. Timeline Storage On Local Device … Read more
Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more
