2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

2023 SEO Landscape: Organic Traffic & SEO Benchmarks By Industry [Webinar]

How does your site rank against your competitors’? What’s the best way to identify high-value opportunities and win more market share? In order to stay one step ahead of your competitors and know where you truly stand, you need access to competitive benchmarks within your industry. By comparing your enterprise site to the latest SEO … Read more

Travel Vlogging – How To Monetize Your Adventures

Travel Vlogging – How To Monetize Your Adventures

Travel vlogging is a lucrative career option for those who love to explore and tell stories. Due to the growth of social media platforms like YouTube and Instagram, travel vlogging has become a popular option for those who want to document their adventures and share them with the world. Travel vloggers make money by recording … Read more

278 Social Media Holidays for Your 2023 Content Calendar [+Template]

278 Social Media Holidays for Your 2023 Content Calendar [+Template]

Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your … Read more

Google On Fixing Discovered Currently Not Indexed

Google On Fixing Discovered Currently Not Indexed

Google’s John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled. John offered general insights on how to solve this issue. Discovered – Currently Not Indexed Search Console a service provided by Google that communicates search related issues and feedback. … Read more

Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability

Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability

Anthropic launched a significant upgrade to its conversational AI assistant, Claude 2, with 100k context windows. The new Claude-2-100k model provides improved performance, longer responses, and expanded access through a public beta website and API integration. Screenshot from Claude.ai, July 2023 Claude 2 Analyzes Up To Five Files At A Time You can upload up … Read more

Best Ways To Optimize Content For On-Page SEO

Best Ways To Optimize Content For On-Page SEO

On-page SEO optimization is the key to success in today’s digital landscape. Whether you’re aiming for higher search engine rankings or running a successful online campaign, optimizing your content is crucial. Creating the kind of content that Google and searchers are looking for, is just one part of the job done. Without practicing on-page SEO … Read more

GA4 Legal In Europe Following New Data Privacy Framework

GA4 Legal In Europe Following New Data Privacy Framework

In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4. The legal status of GA4 in Europe and the … Read more

12 ChatGPT Tips to Boost Your Content Marketing Strategy

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help.  You may … Read more

How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]

How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]

AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. … Read more

How To Create A B2B Content Strategy For YouTube [Podcast]

How To Create A B2B Content Strategy For YouTube [Podcast]

Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more

8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs

8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs

Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more

What You Need For The Big Pitch To Enterprise Companies

What You Need For The Big Pitch To Enterprise Companies

With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more

Mastering The Art Of Content Repurposing For Social Media Success

Mastering The Art Of Content Repurposing For Social Media Success

What does content repurposing mean? At its simplest, it means transforming existing content into a different format or medium. It’s the smart way of working, leveraging one piece of content to create many, extending your brand’s reach and visibility. In today’s digital landscape, content repurposing is not only efficient, it’s necessary. Standing out requires quality … Read more

Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers

Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers

Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. There’s an ongoing issue with indexing in Google News that’s affecting all sites. Sites may be experiencing a decrease in traffic from Google News. We’re working on identifying the root cause. Next update will be within 24 hours. … Read more

How to Create a Unique, Relatable Brand as a Content Creator

How to Create a Unique, Relatable Brand as a Content Creator

When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? … Read more

Google Recommends Noindex For Syndicated News Content

Google Recommends Noindex For Syndicated News Content

Are you concerned about syndicated content outranking your news content? Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content. The Twitter discussion began with data compiled by John Shehata, CEO of Newzdash. https://t.co/3tIbivNpDv Here is a complete data analysis of Content Syndication impact in Google Search for News publishers … Read more

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