Reddit is testing a new AI-powered search feature called “Reddit Answers” with a small group of users in the United States. This tool should help users find information, recommendations, and personal opinions by using real conversations from Reddit’s many communities. In an announcement, the company states: “In line with our mission to empower communities and … Read more
Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion … Read more
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping season. Key Updates New Asset Testing Capabilities Starting in early November, retailers will gain access to new experimental features within … Read more
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, … Read more
During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content discovery. Huffman stated during the call: “Later this year, we will begin testing new search result pages powered by AI to summarize and recommend content.” … Read more
OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features & Functionality SearchGPT aims to directly answer user queries by combining AI language models with real-time web information. Rather than offering a list of links, SearchGPT … Read more
Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the only bidding strategy available was “Max CPC” bidding, meaning everything was manual. Nowadays, there are many AI-powered bidding strategies … Read more
I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where we’re seeing rapid development for advertisers. We saw this at Google Marketing Live this year, too, with new … Read more
At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent how people discover and consume information. Upcoming upgrades include: Adjustable overviews to simplify language or provide more detail Multi-step reasoning to handle complex queries with … Read more
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey. Source link
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will … Read more
Google has rolled out a new update for its Chrome browser that brings in sophisticated AI and machine learning to make browsing smoother and safer. Personalized Browsing With Chrome M121 Google Chrome’s latest update, version M121, includes new experimental AI features to customize and streamline web browsing. These new features, rolling out to Chrome on … Read more
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs Source link
Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms. This new ad product aims to help advertisers extend their social strategies beyond traditional platforms like Facebook and Instagram. Demand Gen represents Google’s latest effort … Read more
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are … Read more
Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential You can use AI to pull important data from your clients’ phone conversations more efficiently and apply these insights to your marketing strategies with CallRail’s … Read more
Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. Dream Screen: Later this year, YouTube will … Read more
