Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon. Advertisers can implement this by setting up … Read more
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussions across Google’s support forums and social media platforms. Key Issues Multiple website owners have documented discrepancies between GA4 reports and actual traffic levels. While GA4 … Read more
It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts. Influencer marketing helps brands tap into niche audiences, more so than traditional … Read more
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that … Read more
You’re putting in the hours on X (formerly Twitter)—creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if all that effort is moving the needle. Twitter’s built-in analytics provide basic metrics such as follower counts and impressions. Third-party analytics tools give you deeper data—the kind … Read more
YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams. YouTube now separates real-time views by Longform, Shorts, and Live content. Creators can finally see which format drives immediate traffic without data mixing. Quick performance insights enable faster content strategy adjustments across formats. Source link
Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency and efficiency. New features include a shared library and expanded permissions. Source link
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active user counts. It helps identify popular content and detect website issues instantly. Source link
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side by side. A new tool automatically spots unusual trends in your data. A more detailed report on transactions gives a closer … Read more
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened … Read more
As the July 1, 2024 shutdown date for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper insights and tools for cross-channel measurement and budget optimization. Expanded Cross-Channel Reporting GA4 is getting improved cross-channel reporting capabilities. You will soon be able to … Read more
Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Source link
Is your social content reporting up to scratch? It’s a question that must be answered, yet many marketers and entrepreneurs are much more focused on producing content rather than reflecting on how well it performed. Sure, your content needs to be engaging, but that shouldn’t come at the cost of time spent analyzing its performance … Read more
When it comes to creating content for social media platforms such as TikTok, many of us spend hours, if not days, planning every aspect of the content. Is the lighting right? How is the sound? Is my voice really that irritating in real life? These are all questions we ask ourselves throughout the creation process … Read more
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more
Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets enables deeper analysis and easier team collaboration. Additional export options like PDF, CSV, and APIs are also available. Source link
Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in an announcement: “We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that … Read more
