When starting a business, most entrepreneurs will focus almost all their efforts on sales, and for good reason. After all, without a sufficient amount of sales, brands will struggle to get their business off the ground and profitable. But when looking at a longer-term picture, building a community is absolutely crucial for repeat sales, loyal … Read more
Trying to prove to new customers that your startup project is authentic can be trickier than you might think. After all, with so many scam websites and brands out there, customers are much more wary of new brands than they would be otherwise. But if you are able to garner brand authenticity, it can have … Read more
Creating a brand tone of voice isn’t as easy as putting pen to paper. Whether you’re an entrepreneur, a small business owner or a copywriter, nailing your brand’s tone of voice is imperative if you want your target audience to trust you and engage with your messaging. If you get the tone wrong, your audience … Read more
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” The impact of branding is … Read more
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality … Read more
You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession. Marketing managers are even credited with coining the phrase back in the 1980s, but it’s safe to say a lot has changed since then. … Read more
As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits might seem like peanuts in comparison, it has built a strong user base in months and will likely continue to dominate as AI search gains … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities’ effectiveness and return on investment. Traditional metrics—sales data, market share, and customer surveys—provide valuable insights, but they … Read more
Today, we’ll be discussing the weird and wonderful world of influencer marketing! When working with influencers, it can be easy to fall into the age-old trap of working with the biggest possible influencers your budget can afford. But what if I told you that micro-influencers are not only cheaper but often more profitable? In this … Read more
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again. After the infamous Panda update in 2011, the rise of the “brand” entered into the conversation as Google began to put its emphasis on surfacing … Read more
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more
Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands need to keep tabs on audiences’ changing wants and needs, while creating memorable experiences through customer conversations and timely responses. According to The Sprout Social Index™, 51% of consumers think the … Read more
Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that overall spending on digital video advertising in the U.S. is projected to grow 16% and that in the last … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the … Read more
For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable confirmation that SEO professionals were right about many elements of the algorithm. From all the analysis and discussion following the leak, the one insight that … Read more
When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free, some are paid. Some are public, some are exclusive. However, based on what I know about community management, there’s a smart way to categorize … Read more
As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. I’ve … Read more
