Blindly putting out content or products and hoping for the best is a thing of the past. Not only is it a waste of time and energy, but you’re wasting valuable marketing dollars in the process. Now you have a wealth of tools and data at your disposal, allowing you to develop data-driven marketing strategies. … Read more
The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. Because social media is only getting more competitive and crowded. Attention is invaluable as your audience gets pulled in a million directions and getting more eyes on your company means being memorable. … Read more
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand’s online platform can be overwhelming and tedious — unless you leverage AI content … Read more
Want to take your Twitter marketing to the next level? Your organic efforts may work perfectly fine, but they can only go so far when you’re looking to grow your reach. At some point, you may need to turn to Twitter ads to boost your reach and maximize your brand’s growth. Not sure how to … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting … Read more
![What is Brand Salience? [+How Do You Measure It?]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-salience.jpgkeepProtocol.jpeg "What is Brand Salience? [+How Do You Measure It?]")
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility … Read more
![3 Easy Steps to Build Your Brand Promise [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-promise.jpgkeepProtocol.jpeg "3 Easy Steps to Build Your Brand Promise [+ Examples]")
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create … Read more
![How to Craft a Brand Manifesto [Guide + 10 Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-manifesto.jpgkeepProtocol.jpeg "How to Craft a Brand Manifesto [Guide + 10 Examples]")
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values. A compelling brand manifesto will appeal to your audience’s … Read more
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than … Read more
We talk about failure like it’s normal for entrepreneurs—which it is—but just because you fail doesn’t mean it’s not painful. And the bigger the failure, the harder it is to bounce back. April Scott started a clothing business six years ago and shut it down because she could barely make a sale. But her desire … Read more
In just two and a half years, TikToker Toni Bravo has made a full-time career out of her social media. In fact, the 23-year-old is financially independent and has been able to sustain her Los Angeles lifestyle through brand deals and other gigs she’s landed through TikTok. While the content creator is grateful for her … Read more
Apple, Uber, Starbucks, and Disney. All are iconic brand names that seem perfect in hindsight. But when the founders came up with these good brand names, was it a stroke of genius? Or is there a process for selecting memorable, catchy names that stand the test of time? For Gretta van Riel and other successful entrepreneurs, … Read more
If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, … Read more
![How to Tell a Compelling Brand Story [Guide + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-story.jpgkeepProtocol.jpeg "How to Tell a Compelling Brand Story [Guide + Examples]")
Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story. However, since marketers spend a lot of time optimizing content for algorithms, it can be challenging to flex your creative storytelling muscles. In this post, we’ve created a guide about … Read more
Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. … Read more
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more
Sometimes you can stumble upon a business idea accidentally. Abi Horton couldn’t find any clothing designs she liked while shopping for her friend’s baby shower. Instead, she ordered a plain baby bodysuit and had her partner, Danny Cozzolino, create a custom design and print it on the fabric. And there it was—the idea. “We were … Read more
As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly … Read more
