Eric Yaverbaum has had countless successes, but he manages to keep a handle on what counts. He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction; the worst day of your life is also the … Read more
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is … Read more
Contrary to popular belief, companies don’t sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work. This branding … Read more
Branding plays an important role in business growth. A cohesive, compelling brand can help grow your brand recognition and brand awareness. It can also feel overwhelming for many entrepreneurs, but it doesn’t have to. This guide will help you quickly get up to speed so you, too, can become an expert in brand building. Table … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you position your offerings as perfect? Five stars out of five? It may be true that your customers love you, but by marketing and messaging only the fantastic… you are ironically making it harder … Read more
“You’ve got to build your personal brand.” Chances are you’ve heard some variation of this advice recently, right? From marketers to creators, the concept of personal branding is all the rage right now. This makes sense considering that consumers today crave connections and authenticity. The problem is, branding yourself can be a struggle—especially if you … Read more
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing … Read more
In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, brands need to find their voice and learn how to share it with … Read more
The software as a service (SaaS) business model started at the end of the 20th century; since then, the software subscription sector has grown by leaps and bounds. Today, SaaS is among the fastest-growing sectors in the tech industry. The past seven years have seen SaaS grow by an estimated 500%. Globally, the SaaS market … Read more
Even for a small business, it’s crucial to take branding beyond just a compelling name and logo. While investing in beautiful design is a big part of branding your business, it’s only half the battle of defining your brand as a whole. Using that brand is the other half, the half that will build trust with customers … Read more
Building an incredible startup with top-of-the-line products doesn’t guarantee you’ll be successful. It doesn’t even ensure you’ll make a sale. It’s a crowded business world out there, both online and in-person. Consumers can purchase over 353 million products on Amazon Marketplace, and in-person shoppers can buy approximately 120,000 different items at their local Walmart. With … Read more
If 2022 is the year for launching or going all-in on your ecommerce business, welcome to the family. Global ecommerce retail sales have doubled in 3 years from $2.9 billion in 2018 to $4.8 billion in 2021. As a result, ecommerce has become the premier space for innovative brands to start and grow their reach—that … Read more
As ecommerce shows no signs of slowing down, brands and influencers have a new way to boost awareness and sales. Here’s why you should try Amazon Live today, along with some guidance how to start your own Amazon Live stream to boost your brand awareness and sales.
Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content. As…
July 7, 2020 4 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Emily L’Ami launched her brand’s website the old-fashioned way: She paid an agency $10,000 to make it. But the result was underwhelming — and that was a problem. Her company, a therapeutic-perfume startup called Bodha, was taking…
The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of…
el_cigarrito/ShutterstockInterbrand, a brand consultancy firm, ranked the world’s biggest companies.They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to the company. Amazon, Google, and Microsoft were some of the leading brands to consumers, while Facebook fell out of the top 10.…
