A Conversation with Tumblr: How To Build a Strong, Connected Community

A Conversation with Tumblr: How To Build a Strong, Connected Community

In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more.  Since then, countless other social media websites have risen and fallen, but Tumblr is still going strong after over 15 years.  So, what’s the key to Tumblr’s … Read more

Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more … Read more

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)

How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)

Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. However, celebrating the LGBTQ+ community is more than just showing up for them during one month of the year. Doing that is like celebrating someone’s birthday with … Read more

8 Best Webinar Software to Build Up Your Exposure

Webinar software

Webinars are quickly becoming one of the most powerful tools in the professional marketer’s arsenal. Regardless of your industry or niche, webinars are proving to be an incredibly effective way to build your brand’s exposure and authority, while generating sales and revenue. In short, if you’re not taking advantage of the power of webinars, you … Read more

How to Build a Sustainable Content Creation Workflow

How to Build a Sustainable (And Profitable) Content Creation Workflow

Being a content creator can be overwhelming. We all start with the dream of being our own boss and escaping the nine-to-five tyranny. But we end up being the worst boss we’ve ever met. No vacations. No time off. Always in hustle mode. That’s why many creators silently burn out. They silently stop posting. They … Read more

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies

How to Build an Email List from Scratch: 11 Incredibly Effective Strategies

It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable … Read more

YouTube Shorts: What Are They and How Can They Help You Build Your Brand?

Youtube shorts graphic

What are YouTube shorts, and how can they be leveraged to improve brand identity and trust? That is the question we’ll answer in this article. You’ll learn how these 15-60 second videos can help you improve engagement, drive engagement, and benefit your brand. In this article, we will look at: How to make YouTube Shorts … Read more

How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO

How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO

It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with the Bing plugin. Google launched and improved its own AI chatbot, Bard. Everyone talks about … Read more

Hire a Virtual Assistant That Helps Build Your Business

Virtual assistant illustration

Hiring a virtual assistant is the perfect staffing solution for many startups. Entrepreneurs like Pat Flynn and Chris Ducker have at least one on board, and John Lee Dumas even had a team of 12 great virtual assistants at one point! It’s hard not to see why when hiring a virtual assistant can be a highly strategic … Read more

How to Build a Market Development Strategy [Free Planning Templates]

How to Build a Market Development Strategy [Free Planning Templates]

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding … Read more

Why Ethan Yong Left His Career to Build UmamiPapi Into a Chili Oil Sensation–Little Empires

Ethan yong umami papi

Foundr’s Little Empires series uplifts the stories of everyday entrepreneurs building better futures for themselves and their customers. We talked with Ethan Yong, founder and CEO of the social-sensation chili oil brand UmamiPapi. — Ethan Yong started his business because of a DM. Yong was a graduate student working at a prestigious financial firm when … Read more

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