Foundr’s Little Empires series uplifts the stories of everyday entrepreneurs building better futures for themselves and their customers. We talked with Ethan Yong, founder and CEO of the social-sensation chili oil brand UmamiPapi. — Ethan Yong started his business because of a DM. Yong was a graduate student working at a prestigious financial firm when … Read more
Question: What asset is used to build a remarketing list? Custom Metric Custom Report Custom Dimension Custom Segment Answer: The Answer is Custom segments. Whether you have a business or you are just doing online marketing for a brand, the need for remarketing should be clear to you. Building a remarketing list is a crucial … Read more
Whether you are in-house, a freelancer, or at an agency, sooner or later, someone will want to see a dashboard report that shows how the SEO program is doing. And there’s nothing worse than building a dashboard and sharing it with various stakeholders only to realize no one ever looks at the dang thing. Most … Read more
![3 Easy Steps to Build Your Brand Promise [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-promise.jpgkeepProtocol.jpeg "3 Easy Steps to Build Your Brand Promise [+ Examples]")
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create … Read more
You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience. With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be … Read more
Every business owner sometimes needs support, such as useful advice from a professional, an acquaintance with an important contact, or help with increasing your brand awareness and product visibility. It’s impossible to do everything on your own! Luckily, there are people in your niche who already have a wide audience and enough authority to influence … Read more
A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). In this post, we’ll take a look at how … Read more
The internet can be a powerful tool for connecting people around the world, but it can also be an environment where unhealthy relationships are formed and are proven to lead to an increased prevalence of depression in teens. For teenagers, it is essential to have a healthy and balanced relationship with social media platforms so … Read more
The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of all) Uncle Gary’s boring slide show about his trip to Bermuda, now anyone can create, curate, and share photos, videos, and stories from their vacation … Read more
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site. You could get more granular by adding segments, secondary dimensions, and advanced filters. This data is … Read more
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more
As the first pandemic lockdowns went into effect, many companies scrambled to find a way to make remote working possible. When lockdowns lifted, a lot of these companies decided that the way of “office-first” working patterns was no longer necessary, especially in the digital marketing industry. Agency owners realized the cost savings in giving up … Read more
![Don't Build, But Earn Links [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/featured-10-625d5762ef642-sej.jpg "Don't Build, But Earn Links [Webinar]")
Are you a victim of so-called “link building experts”? Do the methods, results, and communication about their backlink services seem odd? Sadly, there are a lot of link building tactics that are morally questionable or just plain ineffective. Register now and learn how to create expert content that drives organic traffic, earns links, and helps … Read more
Your personal brand and business are invariably connected—whether you like it or not. Nail your personal brand, and it’ll forever be a catalyst for your business (and future businesses). Get your personal branding wrong, and it’ll tank any venture before it even takes off. Woah. While that might be daunting to imagine, it’s a little … Read more
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
The Ad Grid is the method DigitalMarketer uses to increase our ad success rate 20 times over.It’s how we plan, test, and measure paid traffic campaigns. It’s the way we organize and systemize our traffic strategy. The Ad Grid takes the guess work out of creating an ad campaign.It looks like this:But, the Ad Grid is … Read more
Today, and even more so, because of the COVID-19 lockdowns, most clients and businesses have moved their business dealings online. Customer service needs to be great. Many major companies have outsourced their customer services to call centers that handle responses of one or many businesses. How a call center agent deals with a customer can … Read more
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings. It’s an area we want to get right. In this article, we will use Wikipedia data to build topic clusters and recommender systems with Python … Read more
