Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more
Countless businesses looking to visually track and analyze data over a period of time have turned to using highly dynamic area charts. This flexible data visualization tool allows significant insights into trends, patterns, and shifts, revealing the vital story behind your business numbers. In a cluttered data environment, it does a remarkable job of making … Read more
2023 will forever go down as the birth year of AI. Historians will look back at 2022 as 1 B.A. (before AI) and 2023 as the first year of the new digital era. Okay, so that might be a small exaggeration, but there is no denying the monumental impact AI has already had on everybody’s … Read more
Need to know how to trademark a business but not sure where to start? You’ve come to the right place. We’ll walk you through absolutely everything you need to know to navigate the trademark process in the US. There’s a lot to cover, so let’s dive right in. Know what you want to trademark already? … Read more
Business jargon has long dominated corporate conversations, complicating straightforward discussions. My colleague Shannon and I tackled this issue a few years back by creating Business Babble Bingo—a playful yet enlightening game. This game was our subtle rebellion against the meaningless buzzwords dominating meetings, presentations, and websites. But despite the time elapsed, the problem of business … Read more
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become … Read more
In the digital age, where social media platforms are integral to brand visibility and engagement, the job of a social media manager is becoming increasingly crucial for businesses of each and every size. This article explores the multifaceted responsibilities of a social media manager and highlights why having one is indispensable for the success of … Read more
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so. Source link
![How to Design an Engaging Facebook Business Page [+ Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/facebook-business-page.webpkeepProtocol.webp "How to Design an Engaging Facebook Business Page [+ Tips]")
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers … Read more
What was your favorite thing about kindergarten? For me, it was nap time. That glorious moment in the afternoon when the curtains were drawn, the lights dimmed, and all us toddlers would curl up in a cot and fall asleep. After all, after spending hours singing the alphabet song and coloring, we truly deserved a … Read more
As an entrepreneur, your time is limited, but there’s still a demand to keep up with the latest industry trends. Listening to business podcasts is the perfect way for you to continue your business education without slowing down. Whether you listen to podcasts on your commute, while making lunch, or running, the medium is a … Read more
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities. Source link
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
There’s a lot you can do on your own these days. Heck, people are starting businesses with AI as their co-founder. But nothing will replace the advice of flesh and blood startup entreprenuers that have been there. We’re all about learning from the best to become the best. So, we asked five startup entrepreneurs who … Read more
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Source link
Astra, the makers of the worlds most popular WordPress templates, announced it is investing in LatePoint, one of the most advanced online booking solutions and in the process is advancing WordPress as the go-to platform for businesses. This move brings the powerful scheduling, booking and payment management capabilities of LatePoint to all users, especially those … Read more
Some 62% of people say they would not use a business if they found incorrect information about it online. That’s according to a survey conducted by BrightLocal of a representative sample of 1,138 Americans. Respondents were asked about how they interact with local/small business listings online. An infographic (below) covers key findings from the research. … Read more
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “killing” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire … Read more
