![How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/buyer-persona-research_1.webpkeepProtocol.webp "How to Create Detailed Buyer Personas for Your Business [+Free")
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll … Read more
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in … Read more
You’ve just hit it off with a potential client who fits perfectly into your target audience. Whether it’s at a conference, in line at Starbucks, or during a post-gym session stretching session, you’ve struck up a rapport, and you want to close the deal on that hot new lead. The only thing is, you still … Read more
Remember, just a few weeks into the new year? You had goals to eat healthier, get in the gym, and start a new business. But now, we’re inching closer to the end of the year, and you’ve struggled to hit any of your goals. I’m no exception to the rule, either. I have a pair … Read more
Starting a business. The want-to-be entrepreneur’s daydream. Many founders have spent hours speculating the vision before finally making it happen. Freedom, flexibility, income—it’s all just a startup away. However, many small business owners overlook one small (though crucial) detail: it takes money to make money. Startups don’t grow on trees. You’ll need capital to get … Read more
Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect with other professionals. In fact, getting the most out of networking events requires more than just listening to panels and handing out your business cards. … Read more
As far as job descriptions go, ‘Business Consultant‘ has to be near the top of the list for most ambiguous. After all, you would struggle to find two more broad terms than ‘business’ and ‘consultant,’ so pair them up, and you’ve got a match made in heaven. But despite the ambiguity of the name, business … Read more
Joining a local accelerator program was an important factor in successfully securing grants for my community-based business. Joining this program was truly eye-opening. Accelerator programs have the purpose of helping businesses (usually start-ups) accelerate their business growth. When you join a program like this, you get access to advisors who will help you further develop … Read more
Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. While organizing the numbers may sound difficult, using a business budget template makes the process simple. Plus, there are thousands of business budget templates … Read more
The thrill. The anticipation. The calls. The website building. The samples. The price shopping. The all-hands-on-deck moments. The night before. The big day. Does that feel like planning a wedding or starting a business? How about both at once? Emma Bolton began her wedding planning with a challenge. She wanted a “wow” factor. She wanted … Read more
You’ve made your LinkedIn account, you’ve posted a couple of thought-provoking pieces, and now you’re wondering what your next step is. Sure, you can add another article post to your page, but with minimal followers, it feels a little hollow. “How, oh great LinkedIn gods, can I gain a larger audience?” you cry, sinking to … Read more
You’ve managed to create your ideal business (sounds like congratulations are in order!). Everything is set up perfectly. Your website is like a shiny new car in the driveway, just waiting for you to take it for a spin. You sit back, waiting for potential clients to come swarming in, blown away by your professionalism, … Read more
As your business grows, it’s easy to see it as a tree of disconnected branches and it’s harder to keep on top of what all those branches are doing. That’s why you hire people to take care of these different areas, reporting to fewer staff members until everything reaches you. With all these different areas … Read more
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Leadership is comprised … Read more
The term “dropshipping” has gotten a bad rap in recent years, On one end of the argument, you have those who believe dropshipping can make you a millionaire, and if you aren’t making 100 grand in passive income every month from your private jet, you are a loser. Spoiler alert: 99.99% of these claims are … Read more
Small businesses face significant challenges, particularly when securing financial resources to sustain and expand their operations. They frequently grapple with cash flow constraints, limited credit history, and stringent lending requirements from traditional financial institutions. These hurdles can impede their ability to seize growth opportunities, invest in technology, retain talent, and weather unexpected market fluctuations. And … Read more
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard work to realize that there are only 100 people in the U.S. who will potentially buy your product. Knowing this early on will enable you … Read more
The digitally driven world has lowered the barriers to entrepreneurship. There has been a noticeable rise in college students embracing entrepreneurship. The trend is particularly prominent in the realm of e-commerce. Starting an e-commerce business is rewarding, combining education and real-world experience. If you are someone with an entrepreneurial spirit, this guide walks you through … Read more
