Campaign Archives

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

May 8, 2025 by CallRail

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds easy, but when you’re managing different brands, many industries, or multiple brick-and-mortar locations, it can quickly become difficult to understand exactly what each individual person … Read more

Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

April 25, 2025 by admin

A laptop displays an email icon on its screen

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, … Read more

How To Optimize TikTok Ads After You Set Up Your Campaign

December 6, 2024 by Brooke Osmundson

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more

Unlock Email Campaign Potential: Proven Strategies for 2025

December 3, 2024 by admin

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How … Read more

Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

November 22, 2024 by Greg Jarboe

Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI … Read more

From Launch To Scale: PPC Budget Strategies For All Campaign Stages

November 18, 2024 by Navah Hopkins

We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t take the ad platform mechanics into consideration when setting initial, growth, and lower priority budgets. This can mean successful campaigns … Read more

12 top influencer analytics tools to boost your campaign ROI

November 14, 2024 by admin

It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts. Influencer marketing helps brands tap into niche audiences, more so than traditional … Read more

13 Black Hat Techniques That Can Harm An SEO Campaign

November 14, 2024 by admin

To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users useful results. To this end, Google also makes available Google Search Essentials, so everyone from web developers to SEO professionals knows the rules of the game. Of course, there are plenty of people who … Read more

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

October 7, 2024 by admin

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you’ve reached the right blog. … Read more

How To Set Up Your First Paid Search Campaign

October 6, 2024 by Brooke Osmundson

Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game. Even if you’re a PPC pro, it can be hard to keep up with all the changes in the interfaces, making it easy to miss … Read more

Public Relations – Seven Tips for Running a Successful PR Campaign [Infographic]

October 4, 2024 by admin

All too often, PR campaigns begin with great expectations but end up falling flat. How can you avoid that fate? An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business. Specifically, it explores seven keys to success: setting the right … Read more

9 Proven Ways To Improve Your PPC Campaign Performance

August 23, 2024 by Andrea Atzori

Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because we inherited it or have been asked to conduct an audit, the goal is always the same: to look at it with fresh new eyes, … Read more

9 Proven Ways To Improve Your PPC Campaign Performance

August 14, 2024 by Andrea Atzori

How to Find Influencers or Creators for Your Next Campaign

August 9, 2024 by admin

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ, 55 percent of TikTok users state that they trust a brand more when it’s shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is … Read more

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