I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve … Read more
TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United States. What Are TikTok Footnotes? Footnotes let approved TikTok users add information to videos. This feature aims to make content more trustworthy. TikTok calls this a “community-based approach” where many … Read more
This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a community is, and various definitions. Outside the context of marketing terminology, the word “community” is primarily associated with local areas or neighbourhoods. The concept of … Read more
![Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Ultimate-Guide-to-Dark-Mode-Code-Snippets-Tools-Tips.png "Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips")
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit jQuery(document).ready( function normalizeStickySidebar() { $(‘body’).scrollspy({target:’#getting-started-nav’, offset:290}); }); Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode … Read more
The importance of a strong social media following cannot be overstated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not to mention more authority and trust for new customers. Whether you’re a founder, a social media manager, or you work for non-profit organizations, learning how to build a … Read more
When starting a business, most entrepreneurs will focus almost all their efforts on sales, and for good reason. After all, without a sufficient amount of sales, brands will struggle to get their business off the ground and profitable. But when looking at a longer-term picture, building a community is absolutely crucial for repeat sales, loyal … Read more
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. More work, communication, and socialization are being done online than ever, so having the best forum software to reach your community goals is a must. Online communities are particularly … Read more
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let’s … Read more
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your group gets, the harder it is to do the things that … Read more
Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content … Read more
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Don’t believe me, well consider this: … Read more
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the … Read more
Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. … Read more
So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need … Read more
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences … Read more
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did … Read more
As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you’re probably wondering which approach is better—in-house or outsourced community management. Fortunately, I have years of experience in both … Read more
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections … Read more
