If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown out of proportion. It’s much more interesting as a case study for user-directed AI content (UDC instead of UGC). Perplexity Pages allows users to “create beautifully designed, comprehensive articles on … Read more
In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers. In fact, learning how to create a webinar and take advantage of long-form and engaging content formats has become a crucial part of my marketing … Read more
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips. Source link
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience. … Read more
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if … Read more
![How to Create a Content Style Guide [+Free Guide & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/image1-May-07-2024-07-15-58-1152-PM.webpkeepProtocol.webp "How to Create a Content Style Guide [+Free Guide &")
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial? I don’t think so. After all, there’s a difference between … Read more
To guarantee an influencer-worthy birthday, start by choosing a unique theme that’s all you, from a garden party to a vintage bash. Then, invest in stunning decor that complements your theme and creates Instagram-ready spots. Moreover, carefully curate your guest list with friends who reflect your style and vibe, making sure everyone meshes well. Plan … Read more
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO. Source link
Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting our personal and professional lives. Once I got past the “playing around” phase (I might’ve asked ChatGPT to write me an email marketing … Read more
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members? It’s a fact of life that many … Read more
Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. Below, you’ll learn how to create a form that sends an email to you, as well as the customer, after a submission. This simple trick … Read more
If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it … Read more
As a content creator on Twitter/X in 2024, mastering the art of creating engaging videos quickly is essential for capturing your audience’s attention and driving engagement. With the right tools and strategies, you can transform your ideas into captivating video content in no time. In this article, we’ll explore the best practices and tools for … Read more
If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more
Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film! Source link
