We all dread dealing with customer service. From long hold times to unanswered emails, it can create an unpleasant experience. Traditionally, customers call a toll-free support number or send an email to the help desk. Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates … Read more
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of … Read more
A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else. To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any … Read more
If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed … Read more
Imagine having a bunch of puzzle pieces scattered in different places — that’s not very helpful. If you put them together, they tell a more cohesive story. Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place. Because this data helps … Read more
To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If you’re familiar with our … Read more
Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey. Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing … Read more
Marketing can be a tricky game to master, and psychographics can be your manual. Consumers are perpetually bombarded with advertisements demanding their attention. From emails to billboards to social media, constant noise from an infinite number of brands is leaving marketers in a bit of a pickle. Demographic marketing is not enough to truly reach … Read more
If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you position your offerings as perfect? Five stars out of five? It may be true that your customers love you, but by marketing and messaging only the fantastic… you are ironically making it harder … Read more
In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
Corporate Lifestyle And Communication. Multiracial Coworkers Communicating Standing Near Table During Business Meeting In Modern Office. In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown. But how do you effectively create a customer relationship without rushing in? … Read more
Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Kendra Scott, founder of Kendra Scott Jewelry, about how she overcame failure and built her billion-dollar business centered on the customer experience. To read more, subscribe to the magazine. ————— It was … Read more
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take. We recently hosted a … Read more
This post was sponsored by Rio SEO. The opinions expressed in this article are the sponsor’s own. Customer experience (CX) is more than just a buzzword – it’s what shapes a customer’s impression of your brand and how they talk about you with their friends, family, and business partners. But as you think about scaling … Read more
