Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered “Copilot” assistant enters limited testing. Source link
![How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/first-party-data-strategy.webp.webp "How to Nail First-Party Data Strategy According to a Google")
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is … Read more
Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google is integrating Amazon MCF with Merchant Center. The update aims to improve shipping data display for retailers. Google claims the integration could boost ad clicks and conversions. Source link
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often. Health and finance AI Overviews frequently include disclaimers urging users to consult professionals. Google avoids generating AI Overviews for … Read more
Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally relevant product information. New Certification Markup For Merchant Listings Google has added Certification markup support for merchant listings in its … Read more
![The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/instagram-for-business.webp.webp "The Ultimate Guide to Instagram for Business [+ Data From")
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the … Read more
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. In this article, I’ll share … Read more
![16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/b2b-social-media-marketing-featured.webp.webp "16 B2B Social Media Marketing Strategies for Any and Every")
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more
![The Best Social Media Platforms for Video Content in 2024 [Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-13T190325.614.png "The Best Social Media Platforms for Video Content in 2024")
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there. However, before we explore the vast options marketers have at their disposal, let’s dive into the importance … Read more
![What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/social-media-advertising-roi-featured.webp.webp "What Channels See The Most Social Media ROI? [New Data")
To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic at the social media advertising ROI (return on investment) my teams can generate. It just keeps me coming back for more — and I know I’m not alone in this … Read more
![Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/native-entrepreneur-challenges.webp.webp "Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert")
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many … Read more
![How (& Where) Consumers Discover Products on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/Untitled-design-2024-09-10T155918.760.png "How (& Where) Consumers Discover Products on Social Media [New")
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery. In other words, use social media as a vehicle for consumers to discover your products. Of course, not all social media platforms are created equal, … Read more
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. The system employs Trusted Execution Environments (TEEs), a combination of hardware and software that isolates data during processing. According … Read more
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t appear in search. This offers more control over regional video visibility. Source link
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget … Read more
![Are Marketers More or Less Productive in the Office? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/are-marketers-more-or-less-productive-in-the-office-1-20240906-7178876.webp.webp "Are Marketers More or Less Productive in the Office? [New")
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient … Read more
Google revealed it’s working to bridge the gap between two key product data sources that power its shopping results – website markup using schema.org structured data and product feeds submitted via Google Merchant Center. The initiative, mentioned during a recent “Search Off The Record” podcast episode, aims to achieve one-to-one parity between the product attributes … Read more
