The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts of EEAT (expertise, experience, authoritativeness, and trustworthiness). Google’s John Mueller recently said that EEAT is not something that you can add to a site and … Read more
Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce with the entire shopping journey taking place in just a few clicks and in one platform, making online shopping more simple than ever. Social media … Read more
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Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow content – such as slick paid media attempts, spammy posts, or poorly executed AI-generated content – is increasing, creating challenges for marketers to stand out … Read more
When it comes to social media marketing, you’d be forgiven for forgetting about Pinterest. After all, there’s so much more noise surrounding Instagram, Facebook, TikTok, and even LinkedIn. But more noise also means more competition, and for that reason, it might be worth considering Pinterest as part of your social media strategy. Here, we’ll break … Read more
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources … Read more
![Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Insights-From-1200-Consumers-How-Reviews-Drive-Local-SEO-Success.png "Insights From 1,200 Consumers: How Reviews Drive Local SEO Success")
In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help. Watch on-demand as we unveil insights from GatherUp’s November 2024 survey of over … Read more
This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are waiting for businesses to step up and do what’s right. Find out if your website is accessible to 1 billion people >>> Accessibility isn’t just … Read more
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume and do it in months, instead of years? Watch on-demand as we analyze 3 … Read more
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize … Read more
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that can be your new best friend in the SEO landscape. Why are they so crucial? Simple: They’re powerhouses for building links, which are vital for … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
Most businesses know their employees are their biggest asset, but did you know they’re also your strongest marketers? Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Employee advocacy tools streamline … Read more
![5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/5-B2B-Customer-Retention-Strategies-To-Drive-Repeat-Business-Webinar.png "5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]")
For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever. Retaining clients is not only critical, but often easier than securing new ones, yet it comes with its own set of challenges. In an environment where customer expectations continue to rise, maintaining long-term … Read more
![[B2C Marketers] 5 Tips To Drive More Revenue With Google Ads AI](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/B2C-Marketers-5-Tips-To-Drive-More-Revenue-With-Google.png "[B2C Marketers] 5 Tips To Drive More Revenue With Google")
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan to increase their investment in AI this year, primarily focusing on boosting their Return on Ad Spend (ROAS). If you’re … Read more
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company. … Read more
Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results? AI is no longer an option. It’s essential to stay competitive in today’s fast-paced digital world. The question isn’t if, but how quickly and efficiently you can integrate AI into your SEO strategy and marketing operations. Join us for … Read more
