Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]

Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more

The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

two people use keyword research software to write an article

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software … Read more

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for … Read more

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct … Read more

11 Tips For How To Find Great Writers

11 Tips For How To Find Great Writers

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own … Read more

11 Tips For How To Find Great Writers

11 Tips For How To Find Great Writers

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own … Read more

How To Find The Right Long-tail Keywords For Articles

How To Find The Right Long-tail Keywords For Articles

This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords and long tail keywords for my post and articles. I use keywords everywhere.” Great question, Carrazana! Lots of content professionals struggle with finding long tail … Read more

How to Find Influencers or Creators for Your Next Campaign

How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ, 55 percent of TikTok users state that they trust a brand more when it’s shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is … Read more

Query Refinements: How Google Helps Users Find Products Faster

Kevin Indig's Growth Memo for SEJ

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more

Find Keyword Cannibalization Using OpenAI’s Text Embeddings With Examples

Find Keyword Cannibalization Using OpenAI's Text Embeddings With Examples

This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more

How to Find Influencers: 6 Ways to Discover Your Perfect Brand Advocate

Find influencers

Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for … Read more

How To Find Competitors’ Keywords: Tips & Tools

How To Find Competitors' Keywords: Tips & Tools

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more

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