What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct … Read more

11 Tips For How To Find Great Writers

11 Tips For How To Find Great Writers

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own … Read more

11 Tips For How To Find Great Writers

11 Tips For How To Find Great Writers

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own … Read more

How To Find The Right Long-tail Keywords For Articles

How To Find The Right Long-tail Keywords For Articles

This week’s Ask An SEO question comes from Carrazana in Cuba, who asks: “How do you find the right, long-tail keywords for articles? I can not find the right keywords and long tail keywords for my post and articles. I use keywords everywhere.” Great question, Carrazana! Lots of content professionals struggle with finding long tail … Read more

How to Find Influencers or Creators for Your Next Campaign

How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ, 55 percent of TikTok users state that they trust a brand more when it’s shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is … Read more

Query Refinements: How Google Helps Users Find Products Faster

Kevin Indig's Growth Memo for SEJ

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more

Find Keyword Cannibalization Using OpenAI’s Text Embeddings With Examples

Find Keyword Cannibalization Using OpenAI's Text Embeddings With Examples

This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your skills. We hope you enjoyed the previous article and understand what vectors, vector distance, and text embeddings are. Following this, it’s time to flex your … Read more

How to Find Influencers: 6 Ways to Discover Your Perfect Brand Advocate

Find influencers

Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for … Read more

How To Find Competitors’ Keywords: Tips & Tools

How To Find Competitors' Keywords: Tips & Tools

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more

Find UK Instagram influencers to grow your brand

Find UK Instagram influencers to grow your brand

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local … Read more

How to Find, Highlight & Remove Duplicates in Google Sheets [Step-by-Step]

How to Find, Highlight & Remove Duplicates in Google Sheets [Step-by-Step]

Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises … Read more

Content Marketing: How To Find The True Value Of Your Marketing Funnel

Content Marketing: How To Find The True Value Of Your Marketing Funnel

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this on-demand … Read more

Value-Adding House Extension Ideas You’ll Find On Social Media

Value-Adding House Extension Ideas You’ll Find On Social Media

House extensions are an excellent way to add value to your property, create extra space, and give your home a new look. A popular choice for many homeowners is the addition of a single storey extension.  These extensions can bring many benefits, such as extra living space, improved natural light, and often a significant increase … Read more

How To Find Affiliate Partners In Your Niche In 2024

How To Find Affiliate Partners In Your Niche In 2024

Did you search ‘how to find Affiliate Partners in your Niche in 2024 on the internet?’ Then you might want to find affiliated partners for your specific business in 2024. Affiliate partnership is a great strategy for your businesses to expand its reach and increase your revenue.  The significance of getting the right affiliated partners … Read more

Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper … Read more

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