Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This reminder comes as the company prepares to update the throttling settings in PSI. These updates are expected to increase the performance scores of websites in … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. … Read more
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work … Read more
Focus is mission-critical, but most companies don’t lower the gravitational forces pulling on attention. As a result, large companies with too much mass have a hard time navigating and adapting to the quickly changing organic growth landscape: Google’s algorithm updates have struck hard and left casualties. Even small rank changes in top positions have an outsized impact. Consumer behavior … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more
You’ve heard of multitasking, right? You might have even mentioned it on your resume or in job interviews (I know I have). Single-tasking, as you might have guessed, is the complete opposite. It means focusing all your attention on just one task at a time. It might sound incredibly inefficient to work this way. After … Read more
![New Marketing Jobs That Could Focus on AI [Data + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Untitled-design-32.jpgkeepProtocol.jpeg "New Marketing Jobs That Could Focus on AI [Data +")
It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” Great question, Mouna! And the answer is yes, you should focus on zero search volume keywords when it makes sense … Read more
This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more leads and sales?” Every year, SEO pros look for a magic bullet. Even after 21 … Read more
It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have the chance to bring your brand, and your offerings, to customers in different countries. On the one hand, this effort will be about replicating the … Read more
