Google has unveiled Gemini, its most advanced and capable artificial intelligence (AI) model, with advanced multimodal capabilities. This groundbreaking model represents a leap forward in AI technology, offering state-of-the-art performance compared to existing large language models (LLMs). Sundar Pichai, CEO of Google and Alphabet, emphasized that AI is shaping a profound technological shift, potentially surpassing … Read more
In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI chatbot. The interview offers a first-hand perspective into where Bard stands currently, where Google hopes to take it in the future, and how Google is … Read more
Google has postponed the launch of Gemini, which was initially set for next week. According to sources for The Information, the delay is due to the AI’s inconsistent performance with non-English queries. Why Was Google Gemini Delayed? Google’s CEO, Sundar Pichai, reportedly canceled several events in California, New York, and Washington, where Gemini would be … Read more
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge panels and other visual elements on the search results page. This helps users find essential information about organizations they search for. … Read more
Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search summaries. 🔴 BREAKING: Here’s Google’s patent behind Google’s SGE, their experimental search engine with AI generated results. This patent was filed on March 20th, a … Read more
Google is updating its policy limiting personalized advertising to include more restrictions on ads related to consumer financial products and services. Google’s personalized ads policy prohibits targeting users based on sensitive categories like race, religion, or sexual orientation. Over the years, Google has continued updating the policy to introduce new limitations. The latest update to … Read more
The SEO industry was founded on a strong community of knowledge sharing between SEO pros; mostly about how to get top ranking on Google. Tapping into this, Google realized that working ‘with’ the SEO industry was to its benefit, and thus a symbiotic relationship developed between Google and those who wanted to leverage its search … Read more
Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not. Reddit Question About Inbound Broken Links Someone asked on Reddit if there’s a way to find broken links for free. This is … Read more
Google announced today that it will start supporting structured data for discussion forums and profile pages in Google Search. This change will allow Google to better identify and display information from web forums. These updates also impact how content from forums and personal profiles appears in search results. Lastly, Google announced new reporting capabilities for … Read more
Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it unnecessary. Search Console Crawl Rate Limiter Tool The crawl rate limiter tool was introduced to search console fifteen years ago in 2008. The purpose of … Read more
Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with other possibly more important goals. Traffic As A Measure Of Success? One of the most misinformed things that search marketers do is measure their success … Read more
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more
Google Bard’s latest update gives the conversational AI chatbot the ability to help users better understand YouTube video content. While the enhancement promises to be useful in many settings, I decided to put Google Bard’s “understanding” capabilities to the test. Google Expands Capabilities Of Bard’s YouTube Extension According to the latest updates page for Bard, … Read more
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text and improved rankings in Google Image Search results. The Claim: Alt Text Is A Ranking Factor What is alt text? Alt text is an HTML … Read more
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more
In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in content creation. They see AI as something that can enhance and supplement human creativity rather than something that will make human creators obsolete. During the … Read more
In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more
