The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors. Technically, one of the audits is an expansion of a previous audit, but it’s essentially a new audit. … Read more
The content that rises to the top on Google search and on various social media platforms is determined by algorithms. However, not all algorithms are the same. Google’s algorithm prioritizes certain signals and each of the major social platforms has its own algorithm that prioritizes its own signals. Although the exact makeup of the different … Read more
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch … Read more
Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs to avoid getting lost in the forest. Similarly, breadcrumbs are helpful for users as … Read more
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll … Read more
You can create a hanging indent in Google Docs using the Ruler, the Indentation Options dialogue box, or a keyboard shortcut. A hanging indent is created when the first line of a paragraph is at a location to the left of the subsequent lines in the paragraph. The first line can be indented to the … Read more
Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor. Is Google Analytics really powerful enough to … Read more
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence … Read more
Google’s October SEO office-hours answered whether it was okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. Google SEO-Office Hours Episode This episode of the office-hours hangout follows a new format where questions are submitted, and answers are given. The Googlers answering the questions … Read more
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will roll out to all users “later this year,” will automatically enter saved passwords when a user’s credentials are verified. This beta launch enables two features, … Read more
In a recent Search off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed the use of AI generated images on websites. Some of their opinions might seem surprising given how AI generated text content is treated by Google. John Mueller highlighted inherent limitations in the AI image generator technology. Automatically Generated Content Automatically … Read more
Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking Factor? appeared first on Search Engine Journal. Source link
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile … Read more
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. “One of the common requests we heard from you was to provide more information regarding the HTTPS status … Read more
Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when using Google: According to Down Detector, the outage occurred around 9:39 p.m Eastern and lasted for a little over ten minutes. Image Credit: Screenshot … Read more
Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on … Read more
Wix is integrating Google’s URL Inspection API directly into the new Wix Site Inspection Tool, providing users with an easy way to achieve and maintain a good search presence. Users can now view insights into how Google is indexing a site and debug technical issues like structured data on a sitewide basis. Search Console URL … Read more
Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs also reported problems with search indexing. The problem seems to largely be resolved, although earlier today there were still some pockets reporting ongoing issues. Ranking Disruptions Many people reported disruptions in rankings, and some thought it was due to a … Read more
