Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants to know if … Read more
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC … Read more
In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites. One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results … Read more
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. This update adds: The ability to add filters Customizable topics An expanded Fact Check section Google says the new look for Google News on desktop is inspired by feedback received from readers. Today also happens … Read more
LaMDA has been in the news after a Google engineer claimed it was sentient because its answers allegedly hint that it understands what it is. The engineer also suggested that LaMDA communicates that it has fears, much like a human does. What is LaMDA, and why are some under the impression that it can achieve … Read more
Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an updated code of practice that some of the world’s largest tech companies have signed onto. … Read more
Google announced a new technology called LIMoE that it says represents a step toward reaching Google’s goal of an AI architecture called Pathways. Pathways is an AI architecture that is a single model that can learn to do multiple tasks that are currently accomplished by employing multiple algorithms. LIMoE is an acronym that stands for … Read more
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide … Read more
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the free tools and … Read more
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results of rigorous testing … Read more
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics … Read more
Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive to scrape the SERPs. Compounding this issue is the fact that there aren’t many tools that can do this in an easy manner that results … Read more
Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or indexation. The Excluded part of the Google Search Console Index Coverage report provides information about the indexing status of your website’s pages. Learn why some … Read more
One of the most important and drastic changes that the world has seen during and after the pandemic era of 2020 is how technology has impacted our lives. The most interesting among them is how it is possible to ensure that our important day-to-day tasks can go on without having to step out of the … Read more
Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The announcement of the completed rollout went out at 3:44 a.m. EST, though it’s possible you’ve noticed effects of the update prior to today. If that’s the case, and … Read more
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An algorithm update is rolling out that specifically targets multilingual page titles. Here’s what’s changing and how it will impact search results. Google Multilingual Title Algorithm Update Google’s algorithm update is designed to … Read more
User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more
Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and more. Business owners and marketing agencies try to keep up with all the changes – but it can be challenging. Plus, because of its nature, … Read more
