Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more
Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that Search Console should offer content feedback. Mueller’s response challenged SEOs to rethink their approach to content. What’s The Best Length … Read more
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure … Read more
AI is rapidly changing how search engines like Google rank websites. To stay competitive, it’s essential to know which ranking signals matter most and how to optimize for them. Join us for our upcoming webinar on October 16th, “Optimizing For Google’s New Landscape And The Future Of Search.” We’ll explore how these changes are impacting … Read more
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often. Health and finance AI Overviews frequently include disclaimers urging users to consult professionals. Google avoids generating AI Overviews for … Read more
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this one common mistake. High Priority For Site Launch Launching a website is a chance to take everything learned from previous experiences and apply them with … Read more
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after the last update. Google’s Still Improving The Algorithm Danny said that Google is still working on their ranking algorithm, indicating that more changes (for the … Read more
Since its U.S. launch in May, Google’s AI Overviews feature has created controversy among news publishers. The generative search tool attempts to directly answer queries by synthesizing information from web sources into AI-generated overviews. While offering users a new level of convenience, AI Overviews has been criticized for factual inaccuracies, lack of transparency in sourcing … Read more
Google has announced the completion of its August core update. Website owners and SEO professionals can now fully assess the update’s impact on search performance. This roll-out is now complete. — Google Search Central (@googlesearchc) September 3, 2024 The August core update, launched on August 15, is part of Google’s ongoing effort to improve the … Read more
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image sizes and improve Core Web Vitals scores, particularly Largest Contentful Paint. How AVIF Can Improve SEO Getting pages crawled and … Read more
Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of four considerations for digital marketers and publishers when refreshing content to improve relevance for site visitors—and Google. What Changed The documentation that was updated relates … Read more
![How to Optimize for Google's Featured Snippets [Updated for 2024]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/How-to-Optimize-for-Googles-Featured-Snippets-Updated-for-2024.png "How to Optimize for Google's Featured Snippets [Updated for 2024]")
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic. Source link
Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix for a separate ranking problem. These happened around the same time, making it tricky for SEO experts to figure out which change caused what effect on their sites’ search rankings. John Mueller, Senior Search Analyst at Google, … Read more
Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. Google advises patience for newly discovered pages. Improve content quality to increase indexing chances. Enhance server performance to facilitate Google’s crawling. Source link
Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re crawling websites. This problem is especially challenging for big sites and online stores. When different parameters are added to a URL, it can result in … Read more
Google’s John Mueller explained on Reddit how to remove unwanted content from search results. This came up when someone asked about getting rid of an old article about their arrest that kept showing up in Google searches. The person was arrested for a minor offense in 2018, but a news article appears in Google searches … Read more
