Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google’s Bard with its Director of Product … Read more
As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager. The video comes as … Read more
Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available in the United States, India, and Japan. With this update, SGE is now accessible across Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, South Africa, and … Read more
A discussion on Reddit involving Google Search Advocate John Mueller offers guidance on optimizing website performance and highlights the challenges of improving scores on Google’s PageSpeed Insights (PSI) tool. In a recent thread, a user asked for guidance after significantly reducing image and video file sizes did not lead to better PSI scores as expected. … Read more
As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one … Read more
Google announced the availability of the new dot ING top level domain that allows users to register domains that indicate verbs, nouns and adjectives that end with the ing suffix. ING Top Level Domain (TLD) A top level domain (TLD) is the last part of the domain name, like .com, .org, etc. The newest version, … Read more
Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core updates target primary search algorithms to improve results and demote low-quality sites. Those impacted should focus on helpful content, positive user experience, and incremental improvements. Source link
Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity. Google is integrating generative AI into Search to create images and draft content. The technology will include safeguards to prevent misuse and maintain user privacy. Feedback on these AI experiments can be submitted via Search Labs in the … Read more
Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And it also has no guardrails to keep it from creating unsafe of harmful outputs. Falcon 180B Achieves State Of The Art Performance The phrase “state … Read more
Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new core web vital metric. The announcement provides a sneak peek at a way to turbocharge webpage performance. If this trial is successful then it may be something that publishers across … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer: create high-quality content that serves your readers. In This Guide 1. What Core Web Vitals & What’s Changing? 2. What Is Interaction To Next Paint? … Read more
Google recently released a comprehensive guide to help marketers better understand and utilize Responsive Search Ads (RSAs). The guide provides an in-depth look at how Google leverages AI technology to optimize RSA performance for each search query. It aims to give marketers the knowledge to take full advantage of this adaptive ad format. This article … Read more
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search. During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search. Pichai emphasized that Alphabet is … Read more
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of keywords in domain names on search engine rankings. The Keyword Controversy The discussion was initiated … Read more
Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy Being transparent Managing online reputation, Having a professional design aesthetic. This article summarizes Google’s suggestions into an actionable checklist that business owners can use to … Read more
In an era where AI is increasingly defining the customer experience, understanding the inner workings of these technologies has never been more crucial, particularly for marketers. A recent Bloomberg report has shed light on the human workforce training Google’s Bard chatbot, highlighting the integral role of thousands of contractors in shaping the responses of this … Read more
Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think nobody can tell that “you’re deluding yourselves.” Fake LinkedIn Profiles To Look Legit AI is used to catch millions of fake LinkedIn profiles every year. … Read more
