Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 4, 2023. Optimizing for INP is easier with the right tools to monitor and track it. What Is Interaction to Next Paint (INP)? INP measures the amount of time a … Read more
Google completely revamped their SEO Starter Guide in a way that shows five ways to create a focused webpage that inspires trust and a positive user experience. 1. Topic-Rich Links Being useful to readers is a practical approach to web content. The recent Google anti-trust trial revealed that user interactions are a strong ranking influence … Read more
Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. The feature is launching globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With … Read more
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more
On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating … Read more
Google Search Advocate John Mueller recently responded to a post on Reddit from a website owner experiencing a significant increase in indexed foreign language pages. The website owner reported that over 20,000 pages in Japanese and Chinese suddenly appeared on their site, which they didn’t create or intend to host. They asked the Reddit community … Read more
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and … Read more
Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more
A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to serve alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to higher conversion rates. But Google also takes website speed into account as part of the Core Web Vitals and uses it as a ranking factor. … Read more
Inflection AI, the creators of the PI AI Personal Assistant announced the creation of a powerful new large language model called Inflection-2 that outperforms Google’s PaLM language model across a range of benchmarking datasets. Pi Personal Assistant Pi is a personal assistant that is available on the web and as an app for Android and … Read more
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Source link
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more
Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google’s Bard with its Director of Product … Read more
As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager. The video comes as … Read more
Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available in the United States, India, and Japan. With this update, SGE is now accessible across Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, South Africa, and … Read more
