Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think nobody can tell that “you’re deluding yourselves.” Fake LinkedIn Profiles To Look Legit AI is used to catch millions of fake LinkedIn profiles every year. … Read more
In the wake of recent Reddit blackouts, top executives at Google have reportedly acknowledged user discontent with the current search experience. In response, Google is taking action to improve its search engine results. Recently, Google rolled out a new “Perspectives” feature to give searchers more comprehensive answers. Perspectives surfaces content from forums and videos on … Read more
Google’s Search Relations team discussed the limited functionality of the “site:” operator on a recent podcast episode. The team engaged in an insightful discussion on the tool commonly employed by website owners and SEO professionals to check a site’s indexing status. However, the team emphasized that Google Search Console offers far more in-depth indexing data … Read more
Recently, there was a discussion on Twitter about the validity of using custom elements in the section of web pages. Custom elements are part of the Web Components specifications, allowing developers to create HTML elements tailored to their needs. Using custom tags, developers can build reusable and self-contained HTML elements that function independently from the … Read more
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies around Google’s content removal tools. In addition to looking at Mueller’s … Read more
Google’s newly discovered Easter egg, a Katamari minigame, offers a fun distraction and pays tribute to the popular series. Google has introduced a new Katamari minigame as an Easter egg in search results. The minigame is a nod to the popular Bandai Namco series, offering a fun break from work. Katamari joins other video game-themed … Read more
Google published a research paper on a new kind of dataset for training a language model to retrieve sentences that exactly answer a question within an open-ended dialogue. We don’t know if Google is using this dataset. But researchers claim it outperforms models trained on other datasets. Many research papers, like the one published for … Read more
Google has announced two new AI-powered advertising solutions: Demand Gen and Video View campaigns. Designed to facilitate seamless connections between businesses and consumers, these campaigns can amplify product demand from mid-funnel to purchase. The new features include tailored creatives paired with lookalike segments based on audience lists, simplified ad construction, and enhanced engagement metrics across … Read more
Google, the dominant player in online advertising, is tackling the ads violating its policies more aggressively than ever before. In an exclusive interview with Search Engine Journal, Alejandro Borgia, Google’s Director of Product Management for Ads Safety, provides insights into the company’s evolving strategies. We delve into the following topics throughout the interview: How Google … Read more
![After I/O: What To Know Following Google’s Big Month [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/After-IO-What-To-Know-Following-Googles-Big-Month-Podcast.jpg "After I/O: What To Know Following Google’s Big Month [Podcast]")
On this episode of the SEJ Show, we dive headfirst into the aftermath of Google’s momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google’s annual events. From an abundance of AI … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
Google Search Advocate, John Mueller, has shed light on the difference between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), offering practical advice to businesses and SEO professionals. His comments arrive amidst the recent update by Google that categorizes .ai domains as gTLDs, moving away from their previous association with Anguilla, a British … Read more
Google Search Advocate, John Mueller, has turned to Twitter seeking advice on what to consider when hiring an SEO consultant. He posed the question on behalf of someone running an animal park, indicating the need for a local SEO consultant to enhance their online presence. “Does anyone have recommendations in terms of people/companies & things … Read more
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 … Read more
Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content’s visibility and drive more traffic. Here’s what the Search Advocate team advises to gain a more substantial presence on Search and News surfaces. Screenshot from: … Read more
Google’s John Mueller answered a tweet about the proper use of nofollow for SEO, while agreeing with the tweet, he also pointed out a nuance about the nofollow attribute that was missing. The tweet arose from an infographic that shared when and when not to use the nofollow attributes. Nofollow Infographic A Yale study showed … Read more
Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region. This feature can enhance URL discovery, … Read more
A recent discussion on the r/BigSEO forum on Reddit revealed some confusion surrounding Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed in on the matter and explained why WebP images appear in the “Crawled – currently not indexed” report in Google Search Console. Mueller Addresses Reddit … Read more
