Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re crawling websites. This problem is especially challenging for big sites and online stores. When different parameters are added to a URL, it can result in … Read more
Google’s John Mueller explained on Reddit how to remove unwanted content from search results. This came up when someone asked about getting rid of an old article about their arrest that kept showing up in Google searches. The person was arrested for a minor offense in 2018, but a news article appears in Google searches … Read more
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more
Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent ‘Made By Google’ event. According to Google’s post, Gemini will soon be able to “do in-depth research for you and synthesize the info to give … Read more
![Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Googles-AI-Overviews-Ditch-Reddit-Embrace-YouTube-Study.jpeg "Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]")
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20 niches, offers insights into how these AI-powered snippets are constructed and what types of sources they prioritize. Key Findings Length & Sources The study found … Read more
Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using branded search queries and navigational queries as ranking factors, plus a count of independent links. Although this patent is from 2012, it’s possible that it … Read more
What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry. Source link
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now choose photos from advertisers’ LSA profiles to display in their ads. Local Services advertisers: Starting today, we’ll begin selecting photos from your LSA profile to … Read more
Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google launched a new “recommendations” feature in Search Console. It provides personalized SEO suggestions based on site data. The feature is rolling out gradually as an experimental tool. Source link
Topicality in relation to search ranking algorithms has become of interest for SEO after a recent Google Search Off The Record podcast mentioned the existence of Core Topicality Systems as a part of the ranking algorithms, so it may be useful to think about what those systems could be and what it means for SEO. … Read more
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related queries are most likely to trigger AI Overviews. Hard news topics rarely generate AI Overviews. Source link
A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index (ACSI) conducted its annual survey of search and social media users, finding that satisfaction has either held steady or improved. This comes at a time … Read more
In a recent session of Google’s SEO office-hours Q&A, the Search Relations team addressed a common concern among business owners: how to determine if an SEO agency is actively optimizing your website. The Business Owner’s Question The discussion was prompted by a business owner who asked: “If I have an agency that is managing our … Read more
In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve webpage rendering. The podcast features Zoe Clifford from Google’s rendering team, who discussed how the company’s web crawlers deal with JavaScript-based sites. This revelation is … Read more
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update. The interview by Brandon Saltalamacchia comes against the background of … Read more
Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic translations to a site visitor’s native language. Google Translated Results Translated Results is a Google Search feature that will automatically translate the title link and meta … Read more
An SEO asked on LinkedIn why an anonymous user on Reddit could outrank a credible website with a named author. Google’s answer gives a peek at what’s going on with search rankings and why Reddit can outrank expert articles. Why Do Anonymous Redditors Outrank Experts? The person asking the question wanted to know why an … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping queries. … Read more
