It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective. Here are 10 ways that understanding code can help turn a good SEO into a great one. 1. HTML Coding Standards And SEO Go Together … Read more
This post was sponsored by Rio SEO. The opinions expressed in this article are the sponsor’s own. Customer experience (CX) is more than just a buzzword – it’s what shapes a customer’s impression of your brand and how they talk about you with their friends, family, and business partners. But as you think about scaling … Read more
Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a company. Black and white, hard and fast numbers. Results. The truth of website performance is more of a multilayered exploration of RUM (Real User Measurements) within … Read more
The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m new here” stage and feel that you have some real SEO experience … Read more
Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed, crawling and also addressed SEO. Content Delivery Network (CDN) A content delivery network, (CDN) is a service that provides a worldwide network of servers that … Read more
You know it, every marketer knows it, but let’s say it anyway: marketing is one of the most multifaceted, fast-evolving tools for growing your business. And it’s one of the most tech-infused ones, too. Innovative software of all sorts, from old-school project management to super snazzy CRM platforms that integrate everything from email marketing to … Read more
Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Will they end up on your website where they’ll see how you have exactly what they’re looking for? If your website doesn’t show up on the first … Read more
Microsoft Bing announced a new AI technology that will bring 4K image experience to websites through Microsoft Edge, automatically enhancing website images. The technology, called Turing Image Super-Resolution, makes images display at a high resolution, no matter how poor the original image is. The new technology was developed by Microsoft’s Project Turing AI development team. … Read more
Have so-called “link building experts” burned you in the past? Did their methods, results, and communication around backlink services seem “off”? The sad reality is that too many link building efforts are morally questionable or just plain ineffective. The good news is there are other ways to dramatically improve your backlink profile without doing what … Read more
In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need … Read more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be the case. Here’s how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs
As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. The … Read more
Delivering good customer service can be tricky for small businesses. It often takes just about everyone working full days to keep processes moving and profits coming in. So when something does go wrong, the team has to scramble to resolve the issue internally in order to right the ship, often requiring an all-hands-on-deck effort. Which … Read more
