Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? … Read more
Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. This article will act as an in-depth guide to … Read more
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial … Read more
YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform. This post explores the rudiments of creating great YouTube videos for small businesses. Knowing Your Audience To make a high-performing YouTube video, know your target audience … Read more
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive. Source link
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s … Read more
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new … Read more
It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it … Read more
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand … Read more
In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social … Read more
Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. This article will act as an in-depth guide to … Read more
It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex and fragmented, the need to understand and integrate timeless marketing principles into your SEO strategy has never been more critical. Search Engine Optimization > Organic … Read more
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that Swift is dating Kansas City Chiefs tight … Read more
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal … Read more
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of course, marketing a brand online has become much more nuanced and complex, with many techniques at your disposal. To help you learn about the most effective marketing … Read more
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period. Early Planning & Clever Budgeting The … Read more
As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. We’ll also explore real-world case studies of how other digital marketers are … Read more
Are you tired of the monotony of the 9-5 grind? Always working to someone else’s schedule, often getting pigeonholed into similar, uninspiring projects and tasks? Do you sometimes wish you could take your skills and creativity, and take them to a position where you are able to thrive and inspire? Your skills could be a … Read more
