Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and point solutions on the market, here … Read more
Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while the corresponding lab data can be used for diagnostic purposes. Google Lighthouse Updated Lighthouse is now updated with the two new metrics. The new Lighthouse … Read more
Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value Learn the right data … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
How SMART checks can help your metrics. Amara Omoregie, Founder & CEO of amaraREPS talks about how to review your growth scorecards for maximum results. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, … Read more
