Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively. I agree, but despite the great digital … Read more
One of the key benefits of email marketing is increased customer engagement. Email provides businesses with the opportunity to reach out to their customers on a regular basis, keeping them informed about new products, services, or promotions. By providing valuable content to customers, businesses can also build trust and loyalty, ultimately leading to higher customer … Read more
Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages … Read more
Social media has had a significant impact on the fragrance industry, with certain scents experiencing a surge in popularity thanks to influencers and online communities. These fragrances become cult beauty buys that gain reputation and credibility, very quickly. Parfumery is a luxury fragrance site that offers samples of all these ‘cult beauty buys’ for a … Read more
Search engine optimization (SEO) includes link building as a fundamental component. It entails obtaining links pointing to your website from other websites. It is one of the best ways to improve your website’s visibility and ranking on search engines. When done right, link building can drive more traffic to your website and help you establish … Read more
Leadership, Vision, Purpose, and the Impact they have on both ourselves and others. Which people, or even more specifically, which characteristics come to mind when you think of the word Leadership? We all have different perspectives of what makes a great leader, and if we were to list names, there would be many types of … Read more
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners … Read more
Domain names with keywords in them are considered valuable for a variety of reasons, including a long-standing idea that they might be directly or indirectly helpful for ranking purposes. Choosing a domain name is an important step for launching a website, so it’s important to make the right choice. The choice of a domain name … Read more
Would you prefer some control over those Facebook ads you have been running for a while now? Would you also want to access advanced features otherwise unavailable in Facebook Ads Manager? This is where the Facebook Power Editor steps in to save the day! The tool can not just help you reach your ideal audience, … Read more
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. Read the full article at MarketingProfs
