At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social, and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To … Read more
There comes a moment in every startup life that you have to move forward. You will understand that you cannot continue with the startup as a side hustle. You are at a point where you will need to launch products or services to survive. When you have reached this phase, what is the first thing … Read more
Finding the right product market fit for your startup or small business sometimes feels like trying to discover the holy grail. But I’ve learned that market fit is less of a magical moment and more about a journey of clarity. Life After Me is a new Dutch startup that I launched in September 2020. We … Read more
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions … Read more
PLF, or Product Launch Formula, is the brainchild of multimillionaire Jeff Walker. His approach hinges on sending high-value videos to your audience in the lead up to the actual launch, and it’s spread like wildfire. PLF consists of four phases: Pre-Pre Launch, Pre-Launch, Launch, and Post-Launch. Pre-Pre Launch is for building the email list using … Read more
People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies, I expected it to be about the journey, not the destination. … Read more
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update continues Google’s efforts … Read more
Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The glossary article ranks better, but the product page is more important (and therefore should rank higher). Is there a way to make the product page … Read more
The contents of a package will never be more important than the package itself. Yes, that’s a bold statement. After all, you might invest hundreds of thousands of dollars developing a product and then take years to perfect it. How could all that effort be matched by the simple cardboard box that it lives in … Read more
