Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re re-investing. We’ll dive into that along with key differences among various segments, … Read more
John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and … Read more
![Which LLM Should You Use for Your Business? [Pros and Cons]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/which-llm-to-use.png "Which LLM Should You Use for Your Business? [Pros and")
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ask PR professionals what keeps them up at night, and nine times out of ten they’ll say the shrinking media landscape. I don’t need to recount the specific stats about repeat layoffs at major publications, … Read more
![The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-15T195221.458.jpg "The Pros and Cons of Instagram Marketing, According to an")
I was in high school when I uploaded my first Instagram post, and now that I’m almost 30, I can say for sure I’ve changed a lot since then. The same can be said for the social media platform, and those changes have led to a few pros and cons of Instagram marketing. With Instagram … Read more
As a content marketer, a website audit is vital to my work. An analogy I like to use is that optimizing an existing website for search engines without conducting a thorough audit is akin to steering a boat without a rudder. It’s directionless, at the mercy of the wind and waves (or in this case, … Read more
![AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Untitled-design-2024-10-15T175328.927.jpg "AI in Graphic Design: The Pros, Cons and What it")
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic … Read more
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all … Read more
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let’s … Read more
You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members. But that’s the double-edged sword of scaling community management, isn’t it? The better you do, the bigger you get. And the bigger your group gets, the harder it is to do the things that … Read more
![7 Community Management Tools the Pros Actually Use [Expert Recommendations]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/community-management-tools.png "7 Community Management Tools the Pros Actually Use [Expert Recommendations]")
Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a … Read more
In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships with prospects and existing customers. In fact, learning how to create a webinar and take advantage of long-form and engaging content formats has become a crucial part of my marketing … Read more
Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your … Read more
Instagram is one of the most popular and influential social media platforms globally, with over 1.2 billion monthly active users. It is also a great place to showcase your brand, products, services, or personal style and connect with your target audience. However, learning how to collaborate on Instagram should be in every Instagram content creator’s … Read more
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where to start, this … Read more
Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house SEO professionals face a unique set of challenges within the industry and require unique solutions. And with the ever-evolving nature of SEO, it’s important to … Read more
![Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/social-shopping-trends.jpgkeepProtocol.jpeg "Why Social Shopping Could be the Future of E-Commerce [Top")
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more
