Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results. This change will not affecting rankings. There’s no immediate action needed. Source link
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states: “There’s an ongoing issue with serving Google Lens, Discover, … Read more
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are … Read more
Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers by analyzing thousands of results and conducting follow-up research. He explains that this shift enables AI to perform research tasks that would take a human days or weeks, changing how people interact with information online. … Read more
You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging. Sound familiar? As marketers, we’ve all been there. That disconnect between impressive rankings and disappointing revenue is one of the most frustrating puzzles in SEO. Rankings don’t pay the bills. Real SEO success happens when your efforts … Read more
Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also appear at the bottom. This means advertisers can show up more than once on the same results page: once at … Read more
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? It’s not. This is the power of live social shopping, a retail trend that started in China that is … Read more
Google is introducing new features that streamline removing personal information from search results. These updates include: A redesigned “Results about you” hub A simplified removal request process An option to refresh outdated search results. Redesigned “Results About You” Page Google has updated its Results About You tool. Now, it proactively searches for personal information and … Read more
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI … Read more
A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the tool falls short and why Schema.org provides a better solution. This article doesn’t link to the private Facebook group discussion but it does provide screenshots … Read more
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying … Read more
Google has shared new details on how it uses the Speculation Rules API to speed up clicks on search results. When searching in Chrome, Google preloads parts of a webpage before you click, leading to faster load times. Here’s an overview of how it works and the benefits Google has observed. How Prefetching Works Google … Read more
Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal for SERP analysis is understanding why certain pages earn top rankings and what elements contribute to their success. Analyzing these pages can unlock valuable insights … Read more
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching … Read more
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed breadcrumbs from mobile search results. Only the domain will show on mobile, but breadcrumbs stay on desktop. No changes are needed for sites using breadcrumb markup. Source link
Google launched two updates in December that rolled out in succession like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs who braced for SERP drama were met with a surprising impact. Facebook Groups: The Update Was Good! A common theme in Facebook and forum posts is that … Read more
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption … Read more
Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In an announcement, the company states: “At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language … Read more
