Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers properly mark subscription-based content on their sites. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search … Read more
![How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/How-To-Perform-Website-Experiments-SEJ-Experiment-Walk-Through.jpg "How To Perform Website Experiments [+ SEJ Experiment Walk-Through &")
How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful? Or do they just look successful? Could the best practices you’ve been following for years actually be what’s holding you back from achieving your goals … Read more
Google is coming under scrutiny after people discovered transcripts of conversations with its AI chatbot are being indexed in search results. While it’s unclear if this is an intentional change or simply a bug, users of Google’s chatbot should exercise caution as their private conversations could become public. Google Bard Conversations In Search Results On … Read more
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from using it. The reason given for removing the How-To rich results is that this is a part of simplifying the search results pages. How-To Rich … Read more
Google has introduced new features and insights to help people find cheaper flights through Google Flights. In a blog post, Google announces search results now provide more information on historical pricing trends, price tracking notifications, and a price guarantee badge. New Insights Show Cheapest Time to Book Specific Trips Screenshot: blog.google/products/travel/google-flights-find-deals/, August 2023. Google Flights … Read more
If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy. This past year, the industry underwent a series of transformative changes, presenting both potential challenges and promising opportunities for SEO professionals. Find out the key … Read more
SEO is one of the most popular and cost-effective lead-generation channels for B2B. Nevertheless, leveraging the power of SEO is challenging for some businesses. They believe helpful and optimized content should rank high in search engines, attract the target audience and bring leads. However, it does always happen this way. SEO is an art and … Read more
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for most (but not all) websites while the HowTo will be completely removed from search results in mobile devices. According to Google: “…we’re reducing the visibility … Read more
While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices Email Formatting … Read more
With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to generate information, social media posts, product descriptions, and more by providing a few keywords or phrases. Whether you are a digital marketer, blogger, or business … Read more
Google is expanding the visibility of shipping and returns information for merchant websites in search results. To help online retailers optimize this feature, Google is improving the Shopping report in Search Console and adding new tools for monitoring and correcting structured data. Shipping Information Becoming More Important For Shoppers Customers want to know the total … Read more
It’s no secret that effective Search Engine Optimization s key for a business to reach its target customers. At the same time, SEO services can require a significant investment of time and money – making it essential to get it right! In this blog post, we will discuss key strategies for optimizing your website to … Read more
Google updated their Search Central Developers Job Posting page to remove South Korea as a region in which the Job Search Experience is available. Google Search Experience A Search Experience is a rich result, at least three of which are interactive rich results. Rich results stand out from the regular search results, calling attention to … Read more
Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why it’s really important to talk about some of the ins and outs of doing SEO on a Wix site. While I could write a generic … Read more
Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on … Read more
Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more
It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links. Realistically, though, it can take 3 to 12 months to see any … Read more
