Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio … Read more
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results. This change will not affecting rankings. There’s no immediate action needed. Source link
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states: “There’s an ongoing issue with serving Google Lens, Discover, … Read more
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team members Martin Splitt and Gary Illyes shared the challenges that prevent them from providing clear-cut answers. The discussion was part of what the team referred … Read more
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with Google as the default search engine in Safari. Desktop AI Traffic Dominance One of the key findings in the BrightEdge data is that traffic to … Read more
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine. … Read more
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is … Read more
![What It Takes To Stay On Top Of Local Search In 2025 [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/What-It-Takes-To-Stay-On-Top-Of-Local-Search.png "What It Takes To Stay On Top Of Local Search")
Is AI Changing How Local Customers Find You? If your clients rely on local search to drive business, the landscape is shifting faster than ever. AI-driven updates are changing how users see results, how trust is built online, and how businesses get chosen in 2025. The real question is, will your local SEO strategy keep … Read more
New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This leaves marketers with incomplete data regarding their organic search performance. The research was conducted by Tomasz Rudzki, co-founder of ZipTie. His tests show that Google … Read more
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want … Read more
A patent that Google filed in December 2024 presents a close match to the Query Fan-Out technique that Google’s AI Mode uses. The patent, called Thematic Search, offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent describes a system that organizes related search … Read more
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have … Read more
Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of AI Overviews, Bing Copilot, and conversational search interfaces like ChatGPT and Perplexity, SEO is no longer just about traditional rankings; it’s about representation and visibility. … Read more
Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. … Read more
Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers by analyzing thousands of results and conducting follow-up research. He explains that this shift enables AI to perform research tasks that would take a human days or weeks, changing how people interact with information online. … Read more
You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging. Sound familiar? As marketers, we’ve all been there. That disconnect between impressive rankings and disappointing revenue is one of the most frustrating puzzles in SEO. Rankings don’t pay the bills. Real SEO success happens when your efforts … Read more
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated that while clicks may be down, the visits that do happen are supposedly of higher quality. The session featured a panel including Jenny Cheng, Vice … Read more
Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all, … Read more
