Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John … Read more
Google recently filed a new patent for a way to provide search results based on a user’s browsing and email history. The patent outlines a new way to search within the context of a search engine, within an email interface, and through a voice-based assistant (referred to in the patent as a voice-based dialog system). … Read more
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in Madrid and was first shared by SEO expert Gianluca Fiorelli on X. More about Perspective.Also interesting Discover expanding to desktop and even more personalization on … Read more
I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and “needs” search and branding teams have that enhance the efforts of both. Search marketers are often at the other … Read more
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renaming and enhancing the Search Console Shopping tab report. It’s now called the “Merchant Opportunities Report” It has new features for payment methods, store ratings, and shipping/return policies. Source link
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. Google has added image search capabilities to AI Mode in Search. You can upload pictures and ask questions about them. AI Mode is being rolled out to more users in the … Read more
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional results. Verify information through transparent source attribution and citation links. Navigate topics conversationally without starting over. Source link
For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the rise of AI-generated content and AI-synthesized answers, E-E-A-T (now including experience) is no longer just a good idea. It has become the defining factor in determining … Read more
At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed what impact the advent of AI has had on the number of novel search queries users are making today. Understanding Language Understanding language is important … Read more
Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking … Read more
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance. Google Wants Good Independent Sites To Rank Someone … Read more
Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has … Read more
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers. A Turning Point for Independent Publishers? The exchange began with Jonathan Jones sharing notes from a discussion where … Read more
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Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track … Read more
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility. Source link
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as … Read more
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is … Read more
