Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more
Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more
Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the search results. Site Names In The Search Results A site name is exactly what it sounds like, the name of a website that’s displayed in … Read more
Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the criteria for deciding whether or not to disclose the details of what happened. Complicating the issue of making a statement is that there are times when SEOs and publishers report that Search is broken … Read more
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep … Read more
This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, … Read more
Are the days of organic SEO numbered? That’s the idea raised by a search scientist’s assessment of Google’s AI-powered disruptions. At MozCon’s 20th annual conference, Tom Capper, Moz’s Senior Search Scientist, provided a data-driven reality check. Capper warned attendees “At the end of this talk, I’m going to tell you that full-funnel organic marketing is … Read more
It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage. With Google investing $60 million to … Read more
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser focus on users and what they truly want and … Read more
Google Search Console is an indispensable tool for SEO as it provides data about the organic performance of a website or page. Understanding how users search for products and services, measuring your site performance in the search engines, and getting recommendations for improvements are vital to SEO. Originally known as Google Webmaster Tools, Google Search … Read more
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited speculation and analysis within the SEO community. Now, there’s a question of whether the leak will cause Google to tighten its already restricted communication channels. … Read more
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring. I learned this first hand when I was working for a company with operations in China, where Google wasn’t accessible. … Read more
One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To do this correctly, you need to know exactly how your ads are doing and what words potential customers are using to search. This is where the Google Ads search terms … Read more
An apparent leak of Google Search API documentation has sparked intense debate within the SEO community, with some claiming it proves Google’s dishonesty and others urging caution in interpreting the information. As the industry grapples with the allegations, a balanced examination of Google’s statements and the perspectives of SEO experts is crucial to understanding the … Read more
An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers. The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector. Notably, 80% of the … Read more
Google is rolling out a new social profile feature that will allow you to view, manage, and share written reviews across Google’s various platforms. This feature was announced via an email to people who have contributed reviews to Google Search. In the email notification, Google states that the primary purpose of this feature is to … Read more
A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line between AI-generated search results and advertisements. Google Lens is a truly helpful app but it becomes unconventional where it blurs the line between an assistant … Read more
Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new opportunities for your business.” Google: We’re Not Building A Better Search Engine The first speaker, … Read more
