Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. However, there are records of Googlers explaining what it is. Let’s take a … Read more
Google’s John Mueller answered a question in a Google SEO office-hours video about whether rankings could be affected by a banner popup. John answered the question and then shared the technical background of why banners may have a negative effect as well as other issues related to Core Web Vitals. The answer to the question … Read more
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is submitted by an ecommerce store owner asking if search rankings … Read more
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and is designed to help people find credible information. Google’s new “highly cited sources” label comes just in time for International Fact-Checking Day on April 2. … Read more
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search Advocate Daniel Waisberg in his second post of a blog series related to Data Studio & Search Console. In case you missed it, his first … Read more
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is using MUM to better detect when the query indicates a searcher is in crisis and will begin rolling out these improvements within weeks. Google uses … Read more
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the search console query report displays. Discrepancy in Search Console Query Reports The person asking the question wanted to confirm if anonymized queries were the reason … Read more
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18. Mueller fields several questions related to alt text, resulting in a … Read more
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing performance. A solid understanding of … Read more
John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, explaining how what’s important is the full context of the search query. Synonyms and Search Results Before Google Hummingbird Google … Read more
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Marshak is joined by Gary Illyes and Lizzi … Read more
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search. Google promised MUM is … Read more
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions. Source link
