Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more
Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a site becomes hacked and search traffic dwindles to zero. Security headers should be a top concern of everyone who publishes anything on the Internet. The good news is that … Read more
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS, and JavaScript. In addition to that, a good technical SEO should know the fundamental … Read more
There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need and they’re seeking a solution. As if guided by the gods of commerce, they encounter a business that doesn’t just have a solution—it offers the solution. It’s the ultimate win-win whenever customers and businesses connect in this … Read more
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on February 18. An SEO professional named Vahid Parsa joins the … Read more
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently have an SEO strategy in … Read more
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. … Read more
There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is a long-term game. It requires patience and strategy. Nonetheless, this scenario happens all the time. So, as marketers, we have to know how to adapt … Read more
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains. Mueller lists valid reasons why keywords in domains don’t provide a ranking bonus and why … Read more
Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is asked regarding Core Web Vitals and whether the scores can impact site quality, therefore affecting … Read more
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person, industry expert, and content writer/editor?” Great question, Zach. Before … Read more
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t have to put your SEO budget into the red. There are plenty of perfectly adequate, free SEO tools available to publishers and SEOs on a … Read more
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top SEO podcasts chosen for 2022. In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and avoiding burnout. A … Read more
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale. Source link
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you to get the best out of your support team. At the enterprise level, it’s even more crucial that you have high levels of communication and … Read more
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Source link
Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine if you could do the same with your own SEO data – what would that do for your productivity? In this article, you’ll learn how to configure your own … Read more
