SEO Topic Clusters: Complete Guide, Examples & Free Templates
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now. Source link
SEO
Telling Better Stories With SEO Data To Show Business Impact
In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks clarity or relevance. SEO teams regularly produce dashboards, audits, and detailed reports, yet these rarely answer the business questions executives care about. Charts showing keyword … Read more
Reddit Q1 Report: What It Means For Digital Marketing And SEO
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the temporary decrease in traffic in February, the increase in logged-out traffic suggests year-over-year growth from external referrals from search engines and social media. The shareholder … Read more
Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?
In this week’s Ask An SEO, Chandrika asks: “What are the important points to consider when doing keyword research for SEO using Google Keyword Planner? Should we focus on keywords with a monthly search volume of 500? Or, should we prioritize keywords with low or high competition?” This is a great question, and here’s an … Read more
SEO Vs. PPC: What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
Todd Friesen, one of the most experienced digital marketers in our industry, recently posted on LinkedIn that the core fundamentals that apply to traditional search engines work exactly the same for AI search optimization. His post quickly received dozens of comments and more than a hundred likes, indicating that he’s not the only one who … Read more
Google On Diluting SEO Impact Through Anchor Text Overuse
Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four sitewide sections across an entire website. Link In Four Navigational Areas The person asking the question had a client that had four … Read more
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
In this edition of Ask An SEO, a marketing leader reaches out with a question: My company put pressure on me to deliver results of more traffic to our product pages. How can I try to convince the CMO that we should invest more in brand building that will most likely reduce traffic? There’s so … Read more
Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO
Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted On Reddit’s r/SEO forum, someone asked if competitors ranked better by setting their XML sitemap dates to the current date to send a “freshness signal” … Read more
Why Do Web Standards Matter? Google Explains SEO Benefits
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and why they matter for SEO. Their conversation reveals details about Google’s decisions that affect how we optimize websites. Why Some Web Protocols Become Standards While … Read more
How Is Answer Engine Optimization Different From SEO?
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new … Read more
SEO Vs. PPC: What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more
Competitor Analysis In Local SEO And How To Gain An Edge
In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local … Read more
Ask An SEO: My Content Can’t Be Seen When I Disable JavaScript – Will This Affect My SEO?
This week’s question comes from Thomas, who asks: I disabled the JavaScript just to check the content of my webpage, but unfortunately I could not see any content except the banner H1 tag. Will it hurt my SEO? If yes, what are the advisable solutions for this? This is a great question – it’s something … Read more
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online … Read more
How To Apply E-E-A-T To Your Site & Boost On-Page SEO
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more
Wix’s New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity
Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access to tools and insights that support business growth, better SEO, and improved site performance. Wix Astro offers the following benefits and advantages: Carry out operational and administrative actions using conversational prompts. Navigate and use site … Read more
WordPress Plugin Extends Yoast SEO
The Progress Planner WordPress plugin has announced a new integration with Yoast SEO, enabling users to take full advantage of Yoast’s features to maximize website search performance. Progress Planner Plugin Progress Planner is developed by the same people who created Yoast SEO, ensuring that both plugins work perfectly together. The main functionality of the plugin … Read more
