Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews. The system uses Google’s product database of over 45 billion … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
While everyone is looking at AI Overviews, Google launched a personalized shopping experience to build a foothold in the vertical that’s the least sensitive to LLM disruption. AI could revive personalization and bring it to other areas of Google as well. The new SERP layout shakes up ecommerce SEO by making Google the new category … Read more
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google’s launch and pullback of AI Overviews (AIOs) caught the most attention in the SEO scene over the last two months. However, a change with at least the same significance flew under the radar: Google’s transformation from search engine to marketplace for shopping queries. … Read more
Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past couple months – mainly because an influencer told me to. I’m not alone. Today’s shopper doesn’t head to the mall when she’s bored; she opens her phone. In fact, according to HubSpot’s 2024 … Read more
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with … Read more
Digital shopping cart abandonment is a challenge that every ecommerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it. We’ll walk you through everything you need to know about cart abandonment: what it is, what the … Read more
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online … Read more
Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more
Security is a top priority for any business, and in today’s tech-centric world, this typically involves installing high-quality security cameras in businesses. With a multitude of options on the market, selecting the right security system can seem overwhelming. From understanding different camera types to evaluating essential features, it’s important to know what will best meet … Read more
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative AI technology can help consumers discover and purchase gifts. The new capabilities tap into Google’s Search Generative Experience (SGE), which brings generative AI into its … Read more
Google announced a new search feature for shopping deals that is powered by Google’s Shopping Graph, a dataset of the entire world’s shopping information plus numerous updates to Chrome that makes it more shopping oriented. Portals were big in the late 1990s, with AOL being the most obvious example, but they went out of fashion … Read more
The holiday season is quickly drawing in. Holiday adverts are sneaking in here and there, you think you caught the end of a Mariah Carey class when you last visited Walmart, and your brain is running overdrive. How do you attract customers this holiday season, like Mariah takes over the radio? Will there be the … Read more
![Are People Actually Shopping on Social Media? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/consumer-shopping-on-social-media-300x300.pngkeepProtocol.png "Are People Actually Shopping on Social Media? [New Data]")
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms … Read more
