It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra, the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing … Read more
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted … Read more
Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture … Read more
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is … Read more
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. … Read more
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at … Read more
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing … Read more
Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for … Read more
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by … Read more
![How to Create a Social Media Report [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/social-media-report.jpgkeepProtocol.jpeg "How to Create a Social Media Report [Free Template]")
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for … Read more
One of the most important marketing and promotional skills you should focus on in 2022 would be improving your social media game. Many people don’t realize the importance of this skill, but did you know that 59.3% of the world’s population use social media, which is more than 4.5 billion? If you are an entrepreneur, using … Read more
These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more
![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Essential-Social-Media-KPIs-What-to-Track-on-7.jpg "The Essential Social Media KPIs: What to Track on 7")
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Read the full article at MarketingProfs
At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more
Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more
Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. … Read more
Hootsuite vs sprout social: which is better? Choosing the best social media management tool is a hefty yet important task. These tools come with a whole pack of features and support different social media platforms. It is hard to determine which one has an advantage over the other. Which one has a better dashboard, publishing, … Read more
On August 10, Elon Musk teased a bit about starting his own social media site X.com on Twitter. He used the microblogging platform Twitter to post about his plans as he replied to another user’s comment. In case you were wondering about the meaning behind X.com, it was the name of the domain associated with … Read more
