Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact. Source link
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What’s Draining Your PPC Budget and How to Stop It [Webinar]
![What’s Draining Your PPC Budget and How to Stop It [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Whats-Draining-Your-PPC-Budget-and-How-to-Stop-It.png "What’s Draining Your PPC Budget and How to Stop It")
You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For many businesses, the problem isn’t the ad. It’s what happens after the click. Where PPC Performance Falls Apart Missed calls. Slow follow-ups. Confusing handoffs between … Read more
Stop Focusing On Google, It’s Time to Focus On Being Visible
Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all … Read more
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page … Read more
Stop Guessing. Start Converting: The Key To Smarter Lead Generation In 2025
Marketers have always relied on data to fine-tune their strategies. But for years, that data has been based on assumptions made from broad industry benchmarks, competitor insights, and vague trends. The result? Marginal conversion improvements and a constant struggle to truly connect with the audience. Better Leads → More Sales In 2025: How To Analyze … Read more
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025 Source link
6 SEO Practices You Need To Stop Right Now
Some SEO practices haven’t kept pace with changes in search engines and may now be self-defeating, leading to content that fails to rank. Here are six SEO practices that hinder ranking and suggestions for more effective approaches. 1. Redundant SEO Practices The word redundant means no longer effective, not necessary, superfluous. The following are three … Read more
Ask An SEO: How To Stop Filter Results From Eating Crawl Budget
Today’s Ask An SEO question comes from Michal in Bratislava, who asks: “I have a client who has a website with filters based on a map locations. When the visitor makes a move on the map, a new URL with filters is created. They are not in the sitemap. However, there are over 700,000 URLs … Read more
Google’s Advice For Ranking: Stop Showing
Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason offered his opinion on why that might not be a good idea. One thing that SearchLiaison made clear is that he didn’t want his tweet … Read more
These Evergreen Products Can Stop Your Ecommerce Sales Roller Coaster
When it comes to planning products you want to sell as part of your ecommerce brand, one of the top priorities alongside manufacturing and ease of access is the product’s demand consistency. It takes time and effort to get a product launched, so the last thing you need is to spend hours sourcing and marketing … Read more
5 Ways To Stop Clients From Leaving Your SEO Agency
This post was sponsored by Accelo. The opinions expressed in this article are the sponsor’s own. Fear is a prevalent collective emotion these days. And it’s no wonder: The mainstream media feeds us alarmist content daily. In business, you might feel a similar kind of dread when you compare your agency offerings to bigger, lower-cost … Read more
10 OTT Devices That Consumers Can’t Stop Using
The popularity of OTT advertising platforms and devices has soared to new heights in recent years. The masses are gradually shifting away from conventional cable TV toward video streaming services piped directly into living rooms and bedrooms by way of the internet. Here Are 10 Prime OTT Devices That Consumers Can’t Stop Using: Let’s take a … Read more
4 Ways to Stop Micromanaging Your Team
Have you had a boss who assigned a task to you but checks in with you every 30 minutes? Or one who always reworks projects submitted to him rather than explaining what to do? That right there is the sign of a micromanager, and it comes from a place of fear, insecurity, or lack of … Read more
