“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own—and they can’t,” Rebecca Bugger says in … Read more
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. If you’re having trouble planning … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more
In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand is essential. Consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 290 million by 2027. If you’re … Read more
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful … Read more
![Is Content Still The Key To A Successful SEO Strategy? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Is-Content-Still-The-Key-To-A-Successful-SEO-Strategy.jpg "Is Content Still The Key To A Successful SEO Strategy?")
Quality content has reigned supreme in the SEO space for quite some time – but is it still king in modern marketing? Can content still make or break your SEO strategy? If so, how do you keep your content up-to-date when search algorithms are constantly changing? In our upcoming webinar with Carlos Meza, President and … Read more
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you … Read more
This founder contributor article on content creation is by Alex Cattoni. She is a marketer, copywriter, 2022 Marketer of the Year, and the founder of the Copy Posse – the raddest, baddest crew of copywriters and entrepreneurs on the internet. ————— Do you hate creating new content but know that you have to in order … Read more
Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities. With separate SEO and PPC teams, each measuring different KPIs, it becomes more challenging to share important data and insights across departments – which is … Read more
Looking for the latest social media demographics for 2023? You’ve hit the jackpot. The importance of a data-driven social strategy can’t be overstated — up-to-date demographics are crucial to marketers. Because the social space is constantly evolving. With more networks available than ever before, you need to spend your time and budget wisely. Specifically, you … Read more
One of the key benefits of email marketing is increased customer engagement. Email provides businesses with the opportunity to reach out to their customers on a regular basis, keeping them informed about new products, services, or promotions. By providing valuable content to customers, businesses can also build trust and loyalty, ultimately leading to higher customer … Read more
Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of … Read more
An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it’s a totally new application of some prior product. To help us think strategically about the benefits and risks of launching a brand-new product to the market, it’s useful to frame … Read more
