According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of AI overviews. However, when they appear, they’re more detailed than they were previously. The study digs into which topics and industries are more … Read more
A study conducted by researchers at Harvard University has found that readers are more likely to click on and engage with news headlines that use simple language. The study, published in Science Advances, analyzed over 30,000 experiments involving nearly 9,000 headline tests and 24,000 headlines from The Washington Post and Upworthy. The findings suggest that … Read more
Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more
A new study by Pew Research Center reveals the fleeting nature of online information: 38% of webpages from 2013 are no longer accessible a decade later. The analysis, conducted in October, examined broken links on government and news websites and in the “References” section of Wikipedia pages. The findings reveal that: 23% of news webpages … Read more
We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more
Nowadays, not only coming up with a completely original business idea, but also succeeding with it, is almost unheard of. We’ve commodified nigh on every aspect of our lives, and competition is steeper than ever in most niches. For instance, while dating services used to generally be frowned upon or laughed at, they’ve exploded in … Read more
A recent report shows that while Gen Z increasingly turns to social media platforms for information searches, Google remains the primary starting point for a significant portion of this age group. The data published by Axios shows that 46% of internet users aged 18-24 begin their online queries on Google, compared to 58% of those … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
What dictates your internet usage, specifically your time spent on social media? You’re likely to think of factors such as free time, personal interest, or maybe even employment that require you to be online a lot. However, have you ever considered how your broadband speed may influence these habits? An intriguing new study has discovered … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z")
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
![What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY-Festive.jpg "What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive")
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing, positions Baidu at the cutting edge of technological advancement. In our comprehensive Baidu SEO Ranking Factors Correlation Study*, we analyzed the SERPs for 10,000 Chinese … Read more
Explore the journey of a small travel blog’s rise to topical authority in this case study. Source link
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it … Read more
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks surface content could reduce partisan divisions and lead to more positive interactions. The study was conducted by a team led by University of Amsterdam professor … Read more
