Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not. What Was Said The question of whether diversity of traffic was a ranking factor was elicited … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of … Read more
This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful recommendations from Google’s AI … Read more
In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As Google continues to integrate AI overviews, or “AI previews,” into its search results, publishers have grown increasingly concerned about the impact on their click-through rates and … Read more
In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more
We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more
As personal injury law firms navigate the digital landscape, they face the critical decision of how to drive traffic to their websites. Two distinct strategies emerge organic traffic generation and paid traffic acquisition. Organic traffic is based on search engine optimization (SEO) to attract visitors. However, paid traffic involves advertisements purchased directly from target customers. … Read more
In the age of almost endless digital opportunities, where e-commerce platforms are immersed in a never-ending struggle for consumer attention, being noticed in the crowd became the number one priority. By the time we are in the year 2024, it is clear that the methods that are truly effective in driving organic traffic to your … Read more
In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more
If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more
Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts. Source link
Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday. Source link
Businesses must have a strong internet presence to succeed. Search Engine Optimization is a crucial tactic businesses use to increase their exposure and attract more customers (SEO). SEO is essential When establishing a company’s online persona and attracting natural visitors to its website. In this in-depth tutorial, we will explore the nuances of how SEO … Read more
Let’s be honest here – everyone wants a shortcut for success. Everyone wants hacks, whether by using cheat codes or learning high-level tactics earlier in video games. Therefore, understanding and using social media hacks to beat the competition is necessary to survive the fierce competition. However, when we say hacks, we don’t mean using literal … Read more
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth. Source link
In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. However, … Read more
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic losses or gains your site may experience. Source link
