A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made 569 million requests in the past month, while Claude accounted for 370 million. Additionally, PerplexityBot contributed 24.4 million fetches, and … Read more
Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers. He shared this in the latest episode of Google’s SEO Made Easy series, emphasizing that “not everyone who claims to be Googlebot actually is Googlebot.” … Read more
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power grid access grew exponentially: 8% in 1907. 35% in 1920. 68% in 1929. We stand at the doorstep of a … Read more
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms. Publisher Testimonials Highlight Bluesky’s Impact Matt Karolian from The Boston Globe reported, “Traffic … Read more
![[Losing Traffic?] 4 Easy Steps To See How Google’s AIO Is Affecting Your SEO](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Losing-Traffic-4-Easy-Steps-To-See-How-Googles-AIO.png "[Losing Traffic?] 4 Easy Steps To See How Google's AIO")
SE Ranking sponsored this post. The opinions expressed in this article are the sponsor’s own. Wondering how AI is affecting your traffic? Want to learn how to get into the AI Overview at the top of SERPs? Miss the days when you could appear as the top result on a SERP? It’s possible to relive … Read more
Thankfully, every so often, a tool comes along that makes the complex world of search engine optimization a bit more manageable. Social bookmarking sites are one of these tools that can be your new best friend in the SEO landscape. Why are they so crucial? Simple: They’re powerhouses for building links, which are vital for … Read more
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company. … Read more
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience and user signals as part of its ranking algorithms, research, execution, and testing must become more interwoven and refined. If … Read more
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t panic over minor variations in website traffic. Source link
Google’s Martin Splitt addressed a question about website trustworthiness and whether competitors can negatively impact it. He explained how Google assesses site trustworthiness and clarified why factors like links and site traffic don’t have a negative influence on Google’s perception of trustworthiness. Trustworthiness Googlers, research papers and patents mention the trustworthiness of websites but there … Read more
In the enterprise ecommerce space, staying ahead of the competition on Google can be challenging. With so much at stake, it’s key to ensure that your site is performing at its best and capturing as much market share as possible. But how can you make sure your ecommerce platform is fully optimized to reach its … Read more
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024. This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more
According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is threatened. The current agreement, which makes Google the default search engine on … Read more
Reddit’s website traffic has grown 39% compared to the previous year, according to data from Similarweb. This growth seems fueled by Reddit’s increased visibility in Google search results. Why is Reddit growing so fast, and what does this mean for businesses and SEO professionals? Here’s our take on it. Why Is Reddit Growing? Several factors, … Read more
Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and it’s crucial to understand the potential causes behind this drop. The data stored within Google Search Console (GSC) can be vital in troubleshooting and understanding … Read more
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not. What Was Said The question of whether diversity of traffic was a ranking factor was elicited … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Getting traffic to your website is a smart and valuable goal, but it can’t be the end of the line. When you’ve put in the work to get people through the digital door of … Read more
This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more
