Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report paints a picture of an advertising ecosystem under tighter scrutiny than ever. For marketers, especially those managing significant media budgets, these shifts aren’t … Read more
YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator is the most eye-catching tool, which offers suggestions for engaging video openings. Below, I’ll break down the new features and explain how they can improve … Read more
At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools aimed at helping creators express their creativity, build communities, and grow their businesses. Here is a quick overview of the announcements: Veo for Dream Screen: … Read more
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of … Read more
Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while the YouTube evening reception failed to make any news during their Monday evening event. Why did Google hold one NewFront event on Monday morning and YouTube hold another one on Monday evening at the 2024 IAB NewFronts? There’s a … Read more
LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its Premium offering. The revamped Premium service will leverage artificial intelligence (AI) to offer tailored career advice, uncover hidden opportunities, and streamline the job search process. … Read more
Kinsta announced free hosting for up to 100 static websites, including static WordPress sites, and 100 GB bandwidth per month Free hosting offered by Kinsta for static websites, including static WordPress sites 100 GB bandwidth per month per company 1 GB build image size per site Free tier will remain free “forever” according to Kinsta … Read more
YouTube has launched over three dozen new features and design updates to enhance the user experience. Now rolling out globally, the changes are designed to give viewers more control and help them easily find content while modernizing the look and feel. Improved Watch Experience Several of the new features allow for greater control over the … Read more
Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. Dream Screen: Later this year, YouTube will … Read more
At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape, where people are expected to spend an average of 3.5 hours daily by 2024. This new feature allows advertisers to create video and CTV campaigns … Read more
As artificial intelligence (AI) systems create increasingly realistic synthetic imagery, Google has developed a new tool called SynthID to help identify computer-generated photos and artworks. While initially available to select Google Cloud customers, this technology represents a step toward identifying AI-generated content. SynthID embeds imperceptible digital watermarks into AI-generated images, allowing them to be detected … Read more
Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work together with other creators, and encourage interaction with followers. Screenshots from Instagram, August 2023 Add Music To Photo Carousels Building on the launch of music … Read more
With the holiday shopping season approaching, Google has announced several new features to help advertisers connect with customers and drive sales. Google is leaning into AI and machine learning to give businesses more insights about shopper behavior and product performance. Google states in an announcement: “This year is unlike any other. AI-powered tools are transforming … Read more
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more
In a significant step towards reinforcing direct corporate-client interaction, LinkedIn is launching a messaging inbox for company pages. This will allow businesses to send and receive direct messages (DMs), fostering an immediate line of communication. The rollout coincides with a global shift in business priorities, with a heightened focus on brand building and attracting new … Read more
In an announcement, Divya Kumar, Global Head of Marketing at Microsoft, reveals enhancements coming to the mobile versions of Bing and Edge. Features shown at the beginning of May are getting implemented this week, enriching the Bing Chat experience with videos, Knowledge Cards, graphs, better formatting, and integrated social sharing capabilities. Chat history is rolling … Read more
Today at Google I/O, several advancements to Search were unveiled for the first time. Two of the most significant updates to Search include integrating a “Perspectives” feature and applying generative AI to enhance search results. These enhancements aim to reshape how users discover information and deepen their understanding of topics. Transformative Generative AI Screenshot from: … Read more
Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to an Open Preview of Bing, thereby eliminating the trial waitlist. Enhancing the search experience from text-only to a more visual one with rich image/video answers … Read more
