So what is an SMM panel and why is it so beneficial? Well, the need for a social media presence for your business these days is a must. There’s no ‘nice to have’ mentality anymore. Having this presence builds authenticity and relevance to your branding. You may be just starting out or you feel as … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut … Read more
Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities. With separate SEO and PPC teams, each measuring different KPIs, it becomes more challenging to share important data and insights across departments – which is … Read more
Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. SEO for Instagram is how you can create opportunities for those billions of users to see your content and engage with your brand. Luckily, you can apply the same SEO techniques you … Read more
A recent discussion on the r/BigSEO forum on Reddit revealed some confusion surrounding Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed in on the matter and explained why WebP images appear in the “Crawled – currently not indexed” report in Google Search Console. Mueller Addresses Reddit … Read more
How do you create stand-out marketing when budgets tighten and attention shrinks? Innovative emails. Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands. 4 email … Read more
AI pioneer Geoffrey Hinton, known for his revolutionary work in deep learning and neural network research, has recently voiced his concerns regarding the rapid advancements in AI and the potential implications. In light of his observations of new large language models like GPT-4, Hinton cautions about several key issues: Machines surpassing human intelligence: Hinton believes … Read more
![Making the Most of ChatGPT [+10 Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/chatgpt3-examples.pngkeepProtocol.png "Making the Most of ChatGPT [+10 Examples]")
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it … Read more
Every business that has seen even a little success knows that its success depends on its ability to identify, capture, manage, and distribute leads effectively. Once they find the lead, assigning it to the right sales rep is their utmost priority. In the past, businesses have used manual processes to distribute leads to their sales … Read more
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry … Read more
In 2019, we introduced sabbaticals at Buffer. The concept is to reward long-tenured teammates and invite them to take a well-earned break from work. Most professionals have to leave their jobs to take a break longer than a typical one- or two-week vacation. Sabbaticals allow teammates to take that break and return to Buffer, refreshed … Read more
![Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/why-people-are-buying-products-from-social-media.jpgkeepProtocol.jpeg "Why Consumers Still Hesitate to Shop on Social Media Platforms")
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle … Read more
![The Social Media Content Calendar Template Every Marketer Needs [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Copy-of-Untitled-Jun-09-2022-12-33-53-64-AM.pngkeepProtocol.png "The Social Media Content Calendar Template Every Marketer Needs [Free")
Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the … Read more
Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. What’s more, 65% of survey respondents believe … Read more
John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller addressed topics such as geotagging images, blogging frequency, and the pursuit of online money-making shortcuts. In a thread titled “incoming dumb question barrage,” a Reddit … Read more
The Internet of Things (IoT) is a rapidly evolving technology changing how we interact with everything. From home appliances to the cars we drive to and from work. As we move towards the second half of 2023, several IoT trends are picking up steam and will shape the digital landscape in the future. These trends … Read more
Brave Search, the offspring of the privacy-focused browser Brave, has announced a significant leap forward in its evolution. It now boasts complete independence from other search engines, a remarkable achievement in the world of search. Brave Search: A Brief History The journey towards independence for Brave Search began in 2021 following the acquisition of Tailcat’s … Read more
![Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/what-consumers-do-on-social-media.pngkeepProtocol.png "Consumers Spend 3+ Hours on Social Media Daily: What They're")
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent … Read more
